CIM Qualifications
21
Where will it take me?
‘Progress your career and your
understanding – and basically
?
become better at your job.’ Nicole Selley
• Critically assess the ongoing financial • Tuition fees and the relevant text books Nicole’s story
situation including manageability of the you’ll need are by far the biggest
budget, financial stability and success of expense. These fees do vary, depending
Name: Nicole Selley
the marketing function on how you study, so we suggest you
Job: Marketing Manager, Office Depot
contact Accredited Study Centres
4 Project Management in Marketing directly to compare different costs
Qualifications: Professional Diploma and
Postgraduate Diploma in Marketing
• Identify the organisation’s information
Click here to go to the forms and sign
needs, scope of research projects and
up now

resource capability to underpin the
What motivated you to start studying
development of justified business cases, Why not sign up right now and get yourself
for the qualifications?
including risk assessment and mitigation enrolled?
strategies, to support marketing projects
Reviewing job descriptions, I quickly
• Using project management tools and
• If you have a UK bank account you can
realised that qualifications are what many
techniques, design, develop and plan
pay your annual membership fee by
employers are looking for!
significant marketing programmes
setting up an annual direct debit – which
effectively, in terms of quality, resource
gives you a discount of £20
Have the qualifications helped you
and delivery
• Our assessment fees can be paid by
to understand processes in a working
• Integrate a range of marketing tools and
cheque (made payable to The Chartered
environment?
techniques to support the development
Institute of Marketing) or by credit card
and implementation of marketing projects
• Your tuition fees are paid directly to your
I have learned to look further than the
• Monitor and measure the outcomes of
chosen Accredited Study Centre once
obvious and see marketing in a context
marketing projects through the end-to-
you’re confirmed on the course
of the overall business and marketplace –
end project process
instead of seeing it in isolation.
For more information

How and where can you study?
Contact your chosen Accredited Study
Does being qualified help with job
Our qualifications are taught through a
Centre directly.
searching?
global network of Accredited Study Centres
Contact The Chartered Institute of
Shortly after having completed the
– where you can learn full-time, part-time or
Marketing by
Professional Diploma I was promoted
via distance learning.
email: qualifications@cim.co.uk
by my previous employer to Marketing
To find the study centres closest to you
or telephone: +44 (0)1628 427120.
Communications Manager, and a few
visit www.cim.co.uk/studycentres or email
Complete the application forms at the back
months after completing the Postgraduate
qualifications@cim.co.uk or call +44 (0)1628
of this booklet.
Diploma I was offered a new position as
427120.
Marketing Manager – Acquisition and
Sign up online at www.cim.co.uk/joinonline
Reactivation.
What does it cost?

• Why not persuade your employer to pay
Going through the qualification, is this
for the qualification? The pull-out section
something you recommend to other
in the centre spread will help you with this
marketers in the marketplace?
• To take this qualification you need to be
I’d definitely recommend any qualification
a Studying Member. Cost: £160 per year
to fellow marketers. I believe it really helps
(£125 if you live outside of the UK and
to profile yourself with your current or
Western Europe)
prospective employer, progress your career
• Assessment fees for the four units are:
and your understanding – and basically
Marketing Planning Process
become better at your job.
(Assignment) £75
Delivering Customer Value through
Marketing (Exam) £75
Managing Marketing (Assignment) £75
Project Management in Marketing
(Assignment) £75
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