Keynote Theatre Sponsor:
Tuesday 28Th april Wednesday 29Th april
10.15 - 10.45 10.15 - 10.45
selling more online - six rules for smarter e-retail digital insights - Ferrari or Kia?
Learn how the
Johnlewis.com team:
• Drives sales and satisfies customers online
Nick Nyhan, Chief Digital Officer,
• Works to evolve the customer experience using dynamic customer insight
The Kantar Group
• Builds a sustainable e-retailing organisation
11.00 - 11.40
David Walmsley, Head of Web Selling,
Twitter panel: Twitter dynistified
John lewis direct
• How to start using Twitter
11.45 - 12.15
• What are the business benefits
Who’s eating your lunch? - are you well positioned to compete in a
• How to write relevant and powerful tweets,
market down turn?
• How to build followers & who to follow: The do’s and don’ts
• How to monitor and react to the activity around your brand
• Opportunities & threats in a downturn from direct & indirect distribution
• Tips and case-study-examples of campaigns
• Local & global strategies for competing harder
• Applications to manage your campaigns
• Using business intelligence, marketing and brand site to amplify
performance
Guy Stephens, Knowledge & Online Help Manager, Carphone Warehouse
Kai Turner, Head of Information Architecture,
agency.com
Tim Davis, Senior Vice President, Commercial Development
Gareth Jones, editor, revolution
& Information Technology, hilton hotel Corporation
Ashley Friedlein, CEO, econsultancy
12.30 - 13.00
Taking online lessons offline
11.45 - 12.15
digital customer engagement
Geoff Turral, General Manager, Marketing, porsche Cars GB ltd
Julian Brewer, Head of Online Marketing
and Content, Barclays Bank
13.15 - 13.45
Brand 2.0
12.30 - 13.00
• Traffic delivery
‘engage, acquire, activate - Mobile for selling real World product’
• Conversion optimisation
• What is true mobile advertising?
• Brand exposure
• Innovations in engagement channels, MMS picture recognition, QR codes
Alex Hunter, Head of Online Marketing,
• Examples of Ogilvy’s work in mobile branded content and applications
Virgin Group
Scott Seaborn, Head of Mobile, Ogilvy
14.00 - 14.45
strength through diversity: how the world’s most popular price
13.15 - 13.45
comparison site is riding the storm
is your search strategy fit for Multi-channel retailing?
• Strategies to ride the storm • Price comparison – yesterday’s great idea
• Lead generation – raises revenue but lowers satisfaction
James Davey, Head of Online Marketing, B&Q
• Tapping in to consumer power
Stuart Glendinning, Managing Director
Mortgages & Local,
moneysupermarket.com
14.15 - 14.45
Creating the right On-line Business Model – learnings from lOVeFilM
15.00 - 15.30 • Competing in a multichannel world – what is your ‘special sauce’?
What is bigger than Google in 2009? • Punching above your weight and innovative marketing
• The web continues to grow and with it the opportunities and channels
• Honing your model by understanding customer behaviour
for marketing
Simon Calver, CEO, lovefilm
• From Facebook to Google Universal Search to Twitter
and way beyond
• A look at what the important digital channels and players will be
15.00 - 15.30
emerging this year
integrating digital channels - the challenges and the opportunity to
Mike Groves, Client Services Director,
transform digital marketing effectiveness
Cheeze dMG
• What are the obstacles to integration?
• How agencies stop it happening
15.45 - 16.15 • How data is the key
Content unleashed - current and future trends in content and how
brands are adapting and innovating in this new environment
Andrew Walmsley, CO Founder, i-level
• After years of being kept captive, content has finally been liberated
• The force behind this new found liberation of content is of course digital
15.45 - 16.15
technology
Brand 2.0: Brands in a digital world
• As a result content is being digitized, fragmented, connected, distributed, • The end of information monopolies • Be a verb not a noun
downloaded and shared • Be a guide not a gatekeeper
Norm Johnston, Global Digital Leader, Andy Hobsbawm, European Chairman,
Mindshare Worldwide
agency.com
6
www.internetworld.co.uk
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