digital marketing eCommerce connectivity & hosting content management web 2.0 & social media
Web 2.0, usability,
design & Build Theatre Sponsors:
digital marketing eCommerce connectivity & hosting content management web 2.0 & social media
times Tuesday 28th april
10.00 -
Best practice in the design of uK online banks • Customer experience and service levels for 10 leading UK banks Malcolm Otter, Director of Consulting, EMEA,
10.30
- results from Keynote’s 2008 competitive • Analysis of how all organisations can ensure their websites are optimised Keynote systems
benchmark study
Web 2.0 for enterprise: Bail-out or innovation • How companies can take advantage of the growing number of Web 2.0 Alastair Mitchell, CEO, huddle.net
10.40 - applications that were developed specifi cally for enterprises • The biggest
11.10 challenges to the adoption of Web 2.0 for enterprises and how they can be
overcome • Real-life examples of organisations – SMEs and enterprises
The Future of social Media panel debate: • Establishing objectives - what are you actually hoping to achieve in the social John Cole, Managing Director, adknowledge
12.00 -
return on social media investment media space? • How to evaluate different social media platforms to fi nd the (moderator); Toby Beresford, Commercial
12.50
right one for your product, brand and/or business objectives? • Social media Director, nudge london, Jim May, Global Product
Marketing what are the Costs of Launching a Strategy? • What are the key Manager, CoreMedia and Nick Burcher, Head of
metrics for success in promoting your brand via social media? VNC UK & Products/Partnerships, Vivaki
13.00 - re-designing The london paper website: • A discussion on applying best practice usability and design techniques to Simon Norris, MD, Nomensa and Saalim
13.50 Optimising the user experience deliver a compelling media experience Chowdhury, The london paper
14.00 - lessons learned: 10 tips and tricks for growing • A practical, nitty-gritty guide to to get more users and build a loyal community Kieran O’Neill, Co-Founder and CEO, playfi re.com
14.30 your new web application from people who’ve done it
14.40 - how to achieve measurable return on • Picking the right agency for it • Strategically planning to achieve it Jilly Welch, Director of Client Services,
15.10 investment in digital • Building it and measuring it • Ways of improving it FortuneCookie
3 Golden rules for Web design • Making your website different and driving a strategy which absorbs your Jane Linton, Client Services Director, imano
15.20 - customers is an art • The 3 Golden Rules seminar • The methodology of
15.50 ‘Persona’ based design and how all design, usability, technology features relate
back to a proven approach.
16.00 - integrating the power tools: CEO, Weboptimiser Group ltd
16.30 social media and search
16.40 - The 3 dimensions of an internet strategy • Internet marketing • Centralized application platform • Web2.0 Abhishek Rungta, Founder & CEO,
17.00 indus net Technologies
times Wednesday 29th april
10.00 -
What does it take to build the perfect website? • What needs to be considered when designing and building the perfect Justin Cooke, Managing Director and Julie Howell,
10.30
incl case studies of amnesty international, website? • Achieving business objectives while meeting customer needs Director of Accessibility, Fortune Cookie
comparethemarket.com, evian and more • Benchmarking and measuring site performance
10.40 - Web 2.0: The legal aspects • We discuss the legal implications of user generated content and look Kolvin Stone, Lawyer, Fox Williams
11.10 at the privacy issues surrounding social networking and similar sites
12.00 - The Future of social Media: panel debate • Buzz Monitoring – How to ensure you know what people are saying about your Simon McDermott, Chief Executive, attentio
12.50 brand in social media, and what you can do to infl uence the conversation
13.00 -
KeynOTe: user experience in action • Why a good user experience is important for media broadcasters Jonathan Hassel, Head of Audience Experience &
13.50
• The main challenges of usability & accessibility across platforms Usability, BBC and Chris Rourke, Managing Director,
• Effective ways to understand and improve the user experience through research user Vision
understanding and leveraging future • How community driven marketing can escalate brand recognition fast Mark Watts-Jones, Head of Innovation, Orange
14.00 - on-line communities - The sky is the limit! • Assessing the knowledge, skills and attributes required for web 2.0 marketers to
14.30 dominate • Establishing the marketing opportunities to unfold in the close future
and how these can be seized
14.40 -
engaging users through online video • How to employ best practice when it comes to online video and that for Mru Kodali, Senior User Experience Consultant,
15.10
success in the online video world • Providing clear indicators that the content is Director, Webcredible and Tom Laidlaw, Product
a video • Choosing meaningful, enticing and refl ective of the content and Operations Director, VideoJug
15.20 - social networks - should we build our own or Joe Leech, Principal Consultant, cxpartners
15.50 take advantage of an existing one
VFXmarketplace.com - Building an online • Focusing on the big idea • Requirements and phasing Peter Horne, Managing Director, photon exchange
16.00 - services market using Crowdsourcing: Focussing • Revenue streams, successes and leasson learned
16.30 on the big idea, requirements and phasing,
revenue streams, successes and lessons learnt
times Thursday 30th april
10.00 - user centred design – Making the case for • An exercise in understanding why putting the user fi rst at every stage of the Joe Austin, Director of Client Services, Nomensa
10.30 cultural change within your organisation web development process leads to a successful digital strategy and Paul Hood, The daily Mirror
10.40 -
using web 2.0 for global collaboration • The requirement to make user collaboration a reality, regardless of location Dorothy Briggs, Marketing Manager, rabbitsoft
11.10
- The way forward or wishful thinking? and role • Their review of web 2.0 technologies to make this happen • Steps to
implementing the new platform and the results of the rollout.
12.00 -
The Future of social Media: panel debate • Enabling your Internal Organisation for Social Media – Best Practices in
12.50
Collaboration and Enterprise 2.0 for Connecting all your Stakeholders using
the Power of Social Media
13.00 - social network sites • The impact of SNS on relationship marketing • Turning threat into opportunity Jeff McCarthy, Partner, interactive Marketing
13.50 & Customer empowerment • Dealing with re-tribalized virtual communities
14.00 -
Customer experience: The Only real • Understand the ROI of investing in customer experience Marty Carroll, Director of Consulting, foviance
14.30
differentiator • Why online experience matters more in an age of social networking
• The science behind creating great customer experiences
relevance and impact – The power of 1on1 • Find out how to unleash the power of PURLS to get your online customers Tim Davies, Marketing and Design, elliot young
14.40 - digital Marketing to stick and act • Learn how to plan and create dynamic, personalised web
15.10 strategies to increase uplifts and ROI • Increase loyalty and retention for your
brand by talking to your web customers 1on1
15.20 -
Marketing & the 8 social Media • Examples of how brands are harnessing social media goodness Will McInnes, Managing Director, nixon Mcinnes
15.50
Commandments • Case studies of disasters and how not to play nice with online communities
• 8 simple commandments to apply in your new online marketing
26 www.internetworld.co.uk
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75