digital marketing eCommerce connectivity & hosting content management web 2.0 & social media
Mobile, Online advertising, search
& affi liate Marketing Theatre Sponsors:
digital marketing eCommerce connectivity & hosting content management web 2.0 & social media
times Tuesday 28th april
10.00 - Online advertising in times of recession • How the recession is affecting the online advertising industry • Affects on brands/ Mike James, MD, adconion
10.30 advertisers • How networks/online can help marketers get the best out from their budgets
seO - Content is King • Using case studies including Redrow Homes, uSwitch and Domino Print John Heffernan, Business Development Manager,
10.40 - (with a little help from links) • Continued importance of content MediaCo
11.10 • Explaination of how building quality links (from various sources including social
bookmarking) combines to positively effect search engine position rankings.
12.00 - so you want to be an affi liate? • Understanding your own users and engaging them with different promotional Samantha Leigh and David Hall, Heads of
12.50 methods • Ideal for publishers keen to try the CPA model. Communications, affi liate Window
13.00 - hands on seO • Experiences and best practices for large sites Dan Cohen, Global SEO Engineering Lead, Msn
13.50
Building industrial seO at redesign Challenges and questions faced by marketing managers and their teams: Jonny Scott, Chief Operating Offi cer, direct Traffi c
14.00 - -
Virgin.com 2.0 • Changing direction whilst maintaining existing results Media and Alex Hunter, Head of Online Marketing,
14.30 • Redefi ning your brand online, important considerations at redesign Virgin Group
• Best Practice Redesign – DTM and Virgin’s approach and more
14.40 -
how to Write to be Found • How do the words you write affect your organic search rankings? Catherine Toole, Managing Director, sticky Content
15.10
by search engines • Five key fi ndability factors all web copywriters should know
• Can web writing be creative and still search-engine friendly?
15.20 -
new opportunities for today’s advertisers • Beyond Bid Management for Pay per Click Mike Rogers, Managing Director, Optimize search
15.50
using pay per click (ppC) • Win through Continuous Quality Improvement – see how the experts do it Marketing
• Opportunities with New Ad Formats – gain a competitive advantage
16.00 -
Behavioural Targeting: • Taking knowledge of traditional marketing and making it work on digital platforms Donald Hamilton, UK Managing Director,
16.30
Making direct marketing • The business benefi ts of Behavioural Targeting wunderloop
work on digital platforms • The path to successful behavioural targeting
times Wednesday 29th april
10.00 -
how to get traditional advertisers to use • How to get traditional advertisers to use mobile marketing actively to Tommy Jensen, CEO, adeye Mobile
10.30
mobile marketing actively to communicate communicate with and identify their customers
with and identify their customers
10.40 -
Quality score – easy as ppC • Understand the Quality Score Process • Understand the myths and common Karen Fovargue, Account Manager, MediaCo
11.10
mistakes • Receive numerous do’s and dont’s and tips and hints on own
campaign improvement and more.
12.00 -
iaB / iash panel debate From wild wild west to big brother? The changing face of the network business Richard Foan, aBCe; Richard Sharp, Valueclick;
12.50
model. Joel Cymberg, Chair of iash, GlaM Media;
Khalil Ibrahami, President, unanimis
13.00 -
Case study: strategic site development, • The re-design, migration and marketing of content from the
NSPCC.org.uk site to Speaker to be confi rmed, ambergreen / avenue a
13.50
migration and marketing - nspCC Childline the new Childline site • Making best use of their combined skills and experience to
create a solid foundation
Behavioural targeting - Generating revenue • The growth in audience targeting capabilities has driven greater effi ciency for Damon Reeve, CEO and Founder, unanimis
14.00 -
around audience extension advertisers but what impact does this have on publishers? • Are behavioural and
14.30
audience targeting networks are de-valuing audiences and eroding the return on
investment? • This session explores the risks and returns for publishers of generating
revenue from audience extension and behavioural targeting.
14.40 - Choosing the right targeting product • A look at all the various targeting products available and which product is Mark Connolly, Commercial Director, adconion
15.10 appropriate for which campaign
15.20 -
Making local search work for your site • A look at local search and how it has evolved into the internet’s hottest buzz word Gary Brown, Marketing Director, Thomson local
15.50
– partnering for success • What local search really means • How site owners can utilise local search to
drive additional revenue and gain content.
16.00 -
new approaches to online advertising • Cutting Edge Technologies in the Area of Advertising Research • The effectiveness Caroline S. Henne, Head of UK Offi ce, nurago
16.30
effectiveness and effi ciency measurement, and planning effi ciency of online advertising • Illustrated in various case studies,
including big international FMCG and Automotive clients.
times Thursday 30th april
10.00 - innovate or die - lessons from the last • Catalysts for growth and lessons that can be learnt Chris Cuddy, CEO, Cheapfl
ights.co.uk
10.30 10 years of online
10.40 -
seO and ppC synergies • A presentation of results on Gulf Air, looking at actions taken Susana Inarejos, Head of Technical SEO Department,
11.10
- Gulf air case studies on the SEO and PPC front Bigmouthmedia and Muneer Al-Busaidi, Web
Marketing Executive, Gulf air
12.00 - iaB panel debate • Video: The fi nal frontier of internet advertising Jack Wallington, Head of Video Council, iaB
12.50
13.00 -
inside the eBuyer’s mind: unlocking the full • By fully understanding the purchase behaviour of its online users and address Phillip Rinn, Director Advertising Partnerships, eBay
13.50
potential of targeted advertising the needs of advertisers • By helping them connect with a purchase-minded
audience through highly relevant display advertising.
The CiM Marketing experience seO - how With the tightening of spending and the decline in broadcast media ’earned Graham Hansell, Course Director, CiM
14.00 - your sites can earn their place at the top media’ such as SEO will come to the fore in 2009. SEO, however is so much more
14.40 than a technical discipline, and needs to reach across the web, marketing and PR
teams, to gain the positioning and resulting benefi t that is expected.
The CiM Marketing experience seM - Paid search exploded out of the last downturn to become the largest proportion Graham Hansell, Course Director, CiM
15.00 -
profi table paid search in the ’credit crunch’ of online spend in the UK (over 50%) and is expected to grow further during the
15.40
current recession. Google, MSN and Yahoo! are opening up new platforms,
categories and new features to ’help’ reach your audience, but ensuring it is
producing the right results for your business is crucial.
8
www.internetworld.co.uk
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75