digital marketing eCommerce connectivity & hosting content management web 2.0 & social media
enterprise 2.0 & Content
Management Theatre Sponsors:
digital marketing eCommerce connectivity & hosting content management web 2.0 & social media
times Tuesday 28th april
Findability in a Web 2.0 World • What “Web 2.0” tools really do, from both a business and technology perspective Theresa Regli, Principal, CMs Watch
10.00 - • How to maintain and increase the fi ndability of dynamic, “Web 2.0” content
10.30 • Which tools to use in which situations, from audio and video to blogs and project
documentation
10.40 -
lawn Tennis association Case study • How Fortune Cookie and EPiServer CMS helped the Lawn Tennis Association serve Justin Cooke, Managing Director, Fortune Cookie
11.10
up a website for champions and Colleen Higgins, Web Communications
Manager, lawn Tennis association
digital asset Management panel: Digital Asset Management is a very specifi c way of managing content Theresa Regli, Principal, CMs Watch;
12.00 - approaches for managing video, audio • Heavily metadata-driven and specifi cally for audio • Video and other non-textual Mark Davey, Cliffe associates ltd and
12.50 and brand assets assets • Explore the ways different companies approached managing their digital Graham Bell, Head of Publishing Systems,
assets, both for the web and across other channels harperCollins publishers
red Cross: The value of social media A look at Red Cross use of social and digital media including: Jill Lloyd, Head of social media, lBi; Dom Collier
13.00 - • Alternative reality games, bebo, facebook, myspace and youtube Head of Marketing, lBi and Dorothea Arndt, Head
13.50 • Campaigns: HIV What’s the Story, Refugee Week & Red Recruits of Head of Online and Digital Marketing, British
red Cross
14.00 - The Marketing directors’ Content • Online channels • Data analytics Bullet Ian Truscott, Vice President of WCM Product
14.30 Management system • Other marketing executional technologies Strategy, alterian
social computing and enterprise 2.0 in • Technologies available and their adoption as well as benefi ts in the business Neil John Burton, UK & Europe Business
14.40 - business environment Development Manager, Web spiders limited
15.10 • Improving communication, fi nding known and unknown skills/information
• Knowledge transfer as well as a feedback channel
15.20 - Website Findability • Issues of design & information architecture Dr. Hugh Smith, CEO, easysite - eiBs
15.50
16.00 - how sOlT utilized search, seO and rich Steve McGowan, New Business Development
16.30 media to attract new users. Manager, Vyre
times Wednesday 29th april
10.00 -
user generated content and Web 2.0 in • The real world quality of user generated content and asks the question whether Joern Bodemann, CEO, e-spirit uK
10.30
the internet it is important for companies • Voting as a Web 2.0 component and its use in the
Intranet to gather information of real value from the employees.
10.40 - sky’s journey towards website accessibility • An insight into Sky’s diverse needs of people who wish to access information and Carmel Giblin, Head of Corporate Responsibility &
11.10 what has been done, so far, to meet those needs. Accessibility, BskyB
panel debate: ensuring your Website is • Rich Internet Applications and Social Networking Sites • Assistive Technology Chris Rourke, Managing Director, user Vision;
accessible to all. WCaG 2 • Other digital platforms like mobile and iTV Jonathan Hassell, Head of Audience Experience &
12.00 - Usability, BBC; Dave Barrett, Inclusion and Accessibility
12.50 Manager, BT; Raj Kher, Business Development
Manager, Browsealoud and Robin Christopherson,
Head of Accessibility Services, abilitynet
13.00 -
British Gas case study • Changing the direction of British Gas through online development Mark Billingham, Head of Sales and Online, British
13.50
Gas new energy and Michael Islip, Client Partner,
Generation Green
14.00 - Freeview increases its visibility on the Web Presentation of the site: Adrian Mack, Online Manager, Freeview
14.30 • challenges at that time • considered solutions • results accomplished and benefi ts
empowering a CMs to facilitate a ‘zero to Laust Sondergaard, Chairman, sitecore uK
14.40 - eighty million’ rapidly escalating simulation
15.10 user sessions in one period: an example
from the sports and entertainment sectors
15.20 -
Open source software and lightweight software • The strengths and weaknesses of large-scale proprietary software Will Garner, Head of Web and E-communications,
15.50
implementations for Central Government – implementations versus smaller incremental implementations using uK Border agency and John Baker, Managing
customer and agency perspectives the latest open source technology. Director, digirati
16.00 - The rise of community involvement • How user generated content and online communities are driving the next Finlay Carmichael, Managing Director,
16.30 generation of websites C2 software / activedition
times Thursday 30th april
10.00 - social software and Collaboration Tools: • Reviewing collaboration suites • Pure-play blog / wiki / forum products Tony Byrne, Founder, CMs Watch
10.30 a Critical evaluation • Hosted community solutions and more
10.40 -
empower your content managed site with • Delivering web solutions centred around the Sitecore content management Ben Morgan and Stephen Pope, Web Consultants,
11.10
web apis solution • Projects where APIs and web services have been integrated with other eduserv
applications to rich content and functionality
12.00 -
panel debate: Open source v Traditional Key Considerations in Choosing Between Open Source & Traditional Software Moderator: Tony Byrne, Founder, CMs Watch;
12.50
software • What are the key Strengths and weaknesses of each approach? • Could “free” Matt Hamilton, Director, netsight and
software could cost you more in the long run? • Out of the box or heavily customised? Stephen Morgan, Managing Director,
squiz.co.uk
13.00 -
One Cornwall – pushing the boundaries • Amalgamating Cornwall’s county, borough and district councils into a single Dominic Mills, Managing Director, auros
13.50
of local government online unitary authority: giving the communities more say, improving the quality of
service provided and saving money
14.00 - Building a world class charity website Said Dajani, New Media Manager,
14.30 with Web 2.0 content management alzheimer’s society
14.40 - Fairytales and horror stories: • How to avoid the horror stories and fi nd the fairytale instead Leonie Watson, Director of Accessibility, nomensa
15.10 Choosing a CMs
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