digital marketing eCommerce connectivity & hosting content management web 2.0 & social media
enterprise 2.0 & Content Management exhibitor list
Ability Net .......................................E1155 dotMailer, Part of the Maxymiser ......................................E5040 SLI Systems .....................................E2025
AcumenMobile ..............................E1140 dotDigital Group PLC......................E6065 Morello ...........................................E6000 Solid State Group ...........................E6038
Allies Computing Ltd ......................E3032 EasySite CMS ..................................E7000 Navigators Software Pvt. Ltd. ..........E6040 Squiz ...............................................E7036
Alterian ...........................................E6000 Eazytiger Limited ............................E4014 Neosoft Technologies .....................E2063 Sticky Content Ltd...........................E3075
Angler Technologies .......................E3015 Eduserv ..........................................E6003 Nomensa .......................................E5070 Telerik .............................................E7015
Auros Ltd ........................................E8005 e-inbusiness....................................E1040 nurago - applied research The Digital Publisher ........................E8050
Auros Ltd ........................................E8005 Emojo.............................................E7030 technologies ..................................E7080 The Rich Media Agency .................E8115
Autonomy Interwoven ....................E8055 EPiServer .........................................E5030 Open Text .......................................E6035 TW4 fulfilment services....................E3038
AVCO Systems Ltd ..........................E3050 e-Spirit Uk Ltd ....................................E500 Over Achievers Ltd ........................... SP08 Video Adz .......................................E7090
Bigmouthmedia .............................E2093 Exact Abacus Ltd ...........................E2031 Plone ..............................................E7042 VYRE Ltd .........................................E7025
BusinessCloud9 ..............................E1110 eZ Systems as .................................E6015 Portaltech .......................................E1035 Web Labs Ltd ..................................E8012
Chillifish ..........................................E2090 FatWire Software .............................E7041 Priam Software ...............................E1005 Web Marketplace Solutions Ltd ......E7082
CMS Watch ......................................E100 Fortune Cookie (UK) Ltd ..................E4047 Punkyduck ......................................E7060 Web Spiders Ltd ..............................E8016
Communicator Corp .....................E5060 Human Factors International ..........E5045 Rabbitsoft Ltd .................................E4020 Webcredible ..................................E6062
coolpink.Net ...................................E5075 Immediacy ....................................E6000 Rackspace .....................................E5000 Webjam Ltd ....................................... IP12
CoreMedia Ltd. ................................E200 Indus Net Technologies REDtechnology.com ......................E3035 Webnetism .....................................E7035
cxpartners ......................................E4045 Private Limited ................................E4004 ServerSpace ...................................E5004 Webscape AS ................................E8014
D2C Limited / iomart Hosting ................................E2060 Shaw Trust Information Resource ....E8135 Website Rehab ...............................E6053
RelationSys Technologies .................... IP9 IT-latino.net .......................................E102 Silver Touch Technologies Ltd. ........E1083 WUP ................................................E7067
Data Access Worldwide- Europe ....E1045 Jadu Ltd .........................................E6028 SimpleUsability Ltd ..........................E6053 Yuseo .............................................E3040
Design UK .......................................E2080 Kentico Software s. r. o ...................E7004 Siondo Ltd. .......................................... IP5
digFast ...........................................E8015 Lost Ferret .......................................E1075 Sitecore ..........................................E6005
Digirati ............................................E7020 Marketing Databasics ....................E1135 SiteKit Solutions Ltd .........................E8060
short assessment Management
digital asset Management hits the Big Time The deployment has been extended to brand guidelines, POS material, managing the
A real buzz surrounds digital asset management at the moment.
innovation process and most recently web content management, repurposing assets
from the core DAM solution.
The increased interest in DAM comes from the rapid proliferation of rich media content
and with this trend set to increase there are no signs of the demand for DAM slowing down.
The combined benefits of their unify deployment are expected to increase to 1:15
in 2009 and deliver multi-million pound savings to the business.
This increasing volume of rich media brings with it many challenges: such as “findability”,
duplication, version control, approvals, rights management, distribution and security.
Virgin holidays multi-channel content publishing solution achieves a 50% reduction
in both web and brochure production times:
DAM provides the answers to these issues but what are the potential returns?
In this deployment again DAM is a core function. However, in addition to pure-play DAM,
When DAM was in its infancy, the functionality offered was confined to the storage and multi-channel management streamlines the content creation and publishing process for
distribution of media assets; lets call this pure-play DAM. Now there are solutions, such as web and print .
the Unify platform from VYRE, that provide a more holistic approach to managing digital
assets, linking the assets to business processes and enabling companies to repurpose
The return on investment achieved with VYRE Unify has been very significant with all
and publish those assets across multiple channels e.g. web, TV, Mobile, brochures. This is
of the company’s brochures now built and configured online using the VYRE content
where the potential to the business flourishes, as the ROI is not confined to storage and
management and digital asset management system.
distribution of assets but also the streamlining of processes, business agility and ultimately The impressive benefits in include:
time to market for products and services. • A 50% reduction in the time it takes to produce brochures
A couple of key examples will help bring this holistic approach and its benefits to life.
• A reduction in the average number of page proofs from 10-13 to 2-3
• In 2008 50% of brochure titles being produced in house . In 2009 the intention is to
Global drinks manufacturer gains a 10:1 return on investment from a Brand asset increase this to 100
Management solution: • Virgin Holidays is anticipating a 1:2 return on its investment over the first two years
This global drinks manufacturer manages over 200 brands across 180 countries. The So to return to the initial question posed, is the current hype that surrounds DAM justified
assets that they store are brand assets, linked to the promotion of their drinks and and what are the expected returns?
over time the solution has evolved from a pure-play DAM solution to a campaign
management tool and a brand guidelines tool.
Justified, yes. Pure-play DAM solutions are limited in scope but have the potential to
address a core business challenge and deliver an immediate ROI. Where the value to the
The benefits of this solution are substantial with an ROI of 1:10 made on the core DAM business becomes significant is when the traditional boundaries of DAM are transcended,
solution, these returns are focused around dramatic reductions in global distribution costs, by not just concentrating on the management of assets but also bringing efficiency to
reduction of time lost searching and enhanced speed in receiving approved assets. marketing processes and multi-channel management, therefore speeding time to market
The campaign management tool also helps the company speed the time to market for
for product and services.
campaigns and protects the integrity of the brand by ensuring compliance to brand and Visit Vyre on stand e7025.
legal guidelines.
ruth Knight – Director at VYRE
www.internetworld.co.uk 33
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