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Environmental responsibility is an increasingly important concern for all stakeholders. At independent and broadly recognized standard for a sceptical market. Participant status
TelecityGroup we recognise that whilst the services we provide are at the heart of the growth within the Code is already being used as part of a wider selection criteria in procurement
in the digital economy, we must ensure that we are being as efficient as possible in our and as a major sustainability differentiator.
use of energy. To this end, TelecityGroup is leading the industry by being the first network
independent data centre to sign up to the new European Code of Conduct for Data Centres,
Who else in the industry is involved?
a voluntary code which promotes the adoption of energy-efficient best practices amongst
Whilst the Code was created in the EU it has global support from a broad range of
data centre owners and operators. We’ve already applied the Code to our data centres in
organisations. Companies such as Microsoft, The Green Grid, Intel, BT, IBM, EMC, VMware
Amsterdam and we are now driving through a programme to implement the initiative across
and many others are actively involved either as participants, endorsers or both.
the rest of our data centres in Europe. Rob Coupland, Chief Operating Officer at European What effect does implementing the best practices have on a data centre?
data center company TelecityGroup, explains some of the detail behind the new initiative: Implementing the best practices enables operators such as us to minimise the energy
What is the EU Code of Conduct for Data Centres?
wasted at all levels in the data centre. This means we can operate much more efficiently
The European Union Joint Research Commission (EU-JRC) recently announced (Nov 2008)
both in terms of energy and cost.
the launch of a new voluntary Code of Conduct on Data Centre Energy Efficiency. The To ensure that our data centres maintain their reliability, energy and cost efficiency
Code is a voluntary program with contribution from vendors, industry experts, researchers, TelecityGroup has put in place a number of programs. For example, older facilities being
data centre owners and operators from around the world. migrated to hot and cold aisle have large information labels at the end of each aisle
What is the purpose of the Code?
explaining to all on site staff how to follow the hot and cold aisle design.
The Code is designed to raise awareness of the opportunities for energy and cost TelecityGroup also actively assists the further development of the Code of Conduct via
efficiency within the industry and gives guidance on initiatives and changes that can the British Computer Society’s Data Centre Specialist Group by providing feedback and
be made to improve the efficiency of the data centre infrastructure, as well as the IT input on each of the practices implemented within our data centres. This information
equipment. Other areas such as software selection and energy management practices helps to refine the next version of best practices and ensure that the Code progresses
are also addressed by the Code to help organisations understand and manage energy and continues to lead the industry.
use across the full spectrum of data centre IT.
Is there somewhere independent I can go to find out more?
Who is the Code intended for? Yes, the British Computer Society (BCS) - Data Centre Specialist Group are an independent
The Code has been written to accommodate the full range of data centre operators and industry body that can help. There are also training courses and personal certifications
includes anyone running IT devices (including telecoms devices) that are housed within being developed by the BCS. To find out more, please visit
http://dcsg.bcs.org
a data centre. This means both TelecityGroup and its customers can independently gain
‘Participant’ status in the Code. TelecityGroup has a program running to enter all its data
Where can I find the official Code of Conduct documents?
centres into the Code by the close of 2009.
The Code and its supporting documents can all be downloaded from the EU JRC website
at:
http://sunbird.jrc.it/energyefficiency/html/standby_initiative_data%20centers.htm
What are the benefits of participation?
Using a data centre operator who is a participant in the Code, or even becoming a
Visit Telecity Group on stand e6045.
participant of the Code yourself, demonstrates your organisation’s commitment to energy rob Coupland – Chief Operating Officer, TelecityGroup
efficiency in ICT systems. This can be a key part of a positioning strategy as the Code is an
www.internetworld.co.uk 35
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