digital marketing eCommerce connectivity & hosting content management web 2.0 & social media
email, Mobile Marketing,
Viral & analytics Theatre Sponsors:
digital marketing eCommerce connectivity & hosting content management web 2.0 & social media
times Tuesday 28th april
10.00 - Web analytics Circa 2009 • What are Web analytics? • Technology and features Tony Byrne, Founder, CMs Watch
10.30 • Web analytics marketplace • Product selection and implementation
10.40 - engagement marketing: • Discussion of key trends that are greatly affecting the ability of email marketers Will Schnabel, VP and General Manager EMEA,
11.10 anticipation instead of interruption to succeed silverpop
12.00 -
iaB panel debate Can branding campaigns work on mobile? • What brands are doing mobile well? Jon Mew, Head of Mobile, iaB; Mick Rigby, Chairman,
12.50
• How should brands approach mobile – as a standalone medium or should it be yodel digital ltd; Richard Marshall, founder and CTO,
integrated with other activity? • What are the basics that brands should be covering off? rapid Mobile and Gary Danks, Head of Sales, yOC
13.00 -
Waitrose - a Case study: What makes a • Creating a sophisticated and successful eCRM programme for Waitrose Lazar Dzamic, Planning Director, Kitcatt nohr
13.50
good eCrM programme? • Clear, relevant and practical guide in how to create the programme from alexander shaw
scratch and how to avoid various pitfalls
14.00 -
The role of email in the Web 2.0 age • A comprehensive overview of the online and email market • Examination of Adam Dougall, Senior Account Manager, eCircle
14.30
successful email marketing strategies • Analysing email marketing trends and
examining innovative ways of generating new leads
14.40 -
Five myths of mobile web design • Mobile design requires a new approach to content and functionality Giles Colborne, Managing Director, cxpartners
15.10
• A look at how user research exposes fi ve common misconceptions about
mobile user experiences, and what they mean for your business.
15.20 - Marketing in a downturn • What to consider when marketing to consumers in a diffi cult economy. Robin Goad, Director of Research, hitwise
15.50
panel debate: dMa Council • What will be the impact of this now and in the longer term? Simone Barratt, Managing Director, e-dialog uK;
16.00 -
• What is the impact of this on ROI? Denise Cox, Newsletter Specialist, newsweaver;
16.30
• Will volumes change again when the economy improves? Kath Pay, Managing Director, ezemail;
Dela Quist, CEO, alchemy Worx and
Tink Taylor, Business Development Director, dotMailer
16.40 -
Fast Marketing in a slow economy • A look at Viral marketing and advergames: The strengths of a viral campaign in Jon Broomfi eld, Account Director at TAMBA Internet,
17.00
the marketing mix, how it can deliver an instant and sizable audience and how Viral Marketing agency
converstion rates can be recorded and measured.
times Wednesday 29th april
10.00 -
email marketing: how to make & save money • With the right strategy email offers an ROI in excess of £100 per email James Bunting, Director of Research and Strategy,
10.30
• A range of case studies, looking at strategies, plans and processes and Samantha Grisdale, Campaign & Design
• Tools to make and save money through integrating email marketing into the mix Manager, Communicator Corporation
10.40 -
stop tracking, start selling: let content • Learn how Wickes, LoopyLove, National Express and other leading brands are benefi tting Mark Simpson, Managing Director, Maxymiser
11.10
optimisation discover winning web content from a continuous improvement in web performance by intelligently serving the right
for you content to the right visitor at the right time. Close the loop on visitor segmentation
12.00 -
What do your customers think about your • Why they are dissatisfi ed with emails • what makes them respond Sean Duffy, Principal Email Marketing Consultant,
12.20
email marketing campaigns? • What changes in strategy organizations need to adopt to ensure they don’t email centre
alienate their valuable email database.
12.30 - email marketing census • Results from Adestra and econsultancy’s email marketing census. Steve Kemish, Strategy and Services Director,
12.50 adestra
13.00 -
driving conversion by delivering more • Discover how AT Internet is helping Ryanair to revamp its approach to web Dara Brady, Head of Advertising, ryanair and
13.50
value to the customer in the downturn analytics • Improving the customer journey • Finding new ways of lowering the Nicolas Babin, Chief Operating Offi cer, aT internet
price of fl ights whilst increasing ancillary revenues
14.00 - evaluating the media planning • Today’s mobile media landscape • Key do’s and don’ts when planning mobile Eric Mugnier, Director, inside Mobile
14.30 & buying opportunity in mobile media • A case study (Reebok)
14.40 - Web analytics for dM • Does DM drive online marketing? • How to spot the impact of DM campaigns Matthew Tod, Founding Partner, logan Tod & Co
15.10 online • Tracking the interaction of DM and PPC, affi liates and email
15.20 - profi ting from email marketing • How to maximise revenue & minimise waste • Smart ways to use and collect data Steve Kemish, Client Services Director, adestra
15.50 in an economic downturn to truly wow your recipients • Turn customers into advocates & ambassadors via email
16.00 - engagement through email • How to improve effi ciencies through lead scoring and nurturing • Managing the Julie Joseph, eMarketing Strategy Consultant,
16.30 sales marketing relationship better • Actionable tips and advice for getting started silverpop
times Thursday 30th april
10.00 - putting usability at the forefront of the • Meet users’ needs quickly • Don’t repeat the navigation on every page Abid Warsi, Senior User Experience Consultant,
10.30 mobile internet • Only show essential information plus more. Webcredible
10.40 - email Marketing – The do’s and don’ts • Creating your own opt-in list • Effective content Karen Fovargue, Account Manager, MediaCo
11.10 • Professional campaign execution and management
12.00 - Mobile Marketing • How mobile marketing will take shape as mobile internet access grows Paul Berney, Managing Director Europe, MMa
12.50 association panel debate • What are the key drivers of this growth • What success has there been already
13.00 -
international Mobile Channel planning • Analysis of today’s opportunities and challenges in international mobile marketing, Dusan Hamlin, Managing Director, inside Mobile
13.20
media and planning • A look at the role of SMS, MMS, IVR, Bluetooth and the new world
of mobile Apps • A showcase of case studies from Reebok International and HSBC
13.20 - Video email - a picture is worth a thousand • The technology, the know how, the reason your customer will engage Ben Chodor, President, stream57
13.50 words: so how much is video worth? • How to truly deliver the message
14.00 -
Minimising drop-out and maximising • Practical advice and real-life examples of how best to use re-mailing and Steve Lomax, Managing Director EMEA,
14.30
revenue - top tips for email marketing re-marketing to increase revenue through maximising open rates, click-throughs experian Cheetahmail
and completed sales or bookings.
14.40 - “The journey to optimised digital marketing” - how • A look at real life case studies • The steps to move from un-differentiated marketing to Trevor Jones, Director & Head of Consultancy,
15.10 to build the customer into digital communications effectively targeted online communications • Dramatically increasing your marketing ROI Marketing databasics
15.20 -
Technology for Mobile Marketing success Brand integrity – ensuring quality representation on EVERY mobile device Jonathan Viney, Sales & Marketing Director,
15.50
• Creating best end-user experience • Understanding and Engaging the mobile Wapple
Consumer • Targeting and measuring campaign success
www.internetworld.co.uk 13
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