Welcome Contents
This will be my 5th Internet World and it continues to amaze me how
the market evolves from year to year. The event has been transformed Innovation Pavilion 2
by the investment and innovation that has driven online as a form of
media. User behaviour has changed along with attitudes from brands
Ubifrance Pavilion 2
resulting in online being likely to weather the current economic storm
better than most. What stands out is the continued challenge for
Mobile Experience 2
businesses to stay ahead of, or even keep up with, the curve.
The Future of Social Media 2
That’s where Internet World can help. We have gathered together 200
experts to present in our seminar theatres allowing you to unravel the Agency Day 4
mysteries of online along with the most comprehensive marketplace of suppliers to help you
implement the latest strategies.
VIP Club 4
You will notice that we are no longer co-located with the IDMF this year, giving us the luxury
Sage pay Networking Bar 4
of improving the layout of the show to enable a far better experience for attendees and
exhibitors. Our theatres are bigger, our seminar line up the best yet and there’s more interaction
Internet World Tweet Up 4
through panel debates. If you don’t take at least one thing back to the offi ce that will help you
do your job better I’d be very surprised. Keynote Theatre 6 & 7
Once again we have arranged everything in a way that we hope will make it easy for you to
digital marketing 8 – 17
fi nd what you are looking for. There are four clear areas on the show fl oor, easily identifi able by
the carpet and name board colours. These are: digital marketing (pink), ecommerce (orange),
eCommerce 19 – 25
content management (green) and hosting (grey/blue). All areas have their own theatres
running dedicated seminar sessions, details of which you will fi nd in this guide.
web 2.0 & social media 26 – 28
so what does internet World have to offer this year?
content management 29 – 33
Web 2.0 & social media continue to be subjects causing much discussion and this year
these will be covered in depth in our web 2.0, usability & design & build theatre as well as else connectivity & hosting 34 – 37
where in the seminar programme. Brands including Orange and The Red Cross will share their
experiences and sessions will look at all aspects including choosing between building your own Floorplan and exhibitor list 38 & 39
community platform or using existing social networks, measuring social media ROI, web 2.0 for
enterprise and collaboration. There’s even a session investigating what can be learnt from the
Exhibitor profi les 40
Obama election campaign.
Product Guide 60
With the new ISBA president Mark Hunter highlighting online’s lack of currency as unacceptable,
online advertising has once again been put under the microscope. The show plays host to
lots of sessions and exhibitors who can help you understand which targeting products to use,
measure the effectiveness of your campaigns, integrate digital channels, mobile, search and
The internet World Team
much more. Show Director .................James Drake-Brockman
In a recession, any areas of retail that are expected to grow are impressive but with online
Event Director..................................... Simon Mills
retail expected to grow by 27.8%, ecommerce has never been more important for retailers. Group Director .................................... Mark Snell
The ecommerce zone will look at everything required to sell online successfully from customer
Show Administrator .............................Julie Mann
acquisition, ecommerce platforms and payment systems to the user journey, online conversion
Operations Manager ....................... Kerrie Kemp
and customer retention.
Sales Manager ............................Jan Barthelemy
BBC’s iplayer, mobile and social media have led to an evolution for content in the way it
Sector Manager .............................Endaf Kerfoot
is consumed and what tools are required to manage it. From web content management
and true e-business models to digital asset management and collaboration, the content
Sales Consultant ........................Katharine Mann
management zone and theatre covers all aspects of managing the building blocks of your
Account Manager ......................Michael Hodge
web presence. Sales Executive .............................. Fatima Naqvi
Increased rich media and bandwidth means that getting the right hosting package has never
Group Marketing Manager ........ Clare Puddifoot
been more important. But the choice can be hard with issues such as scalability, especially Marketing Manager ........................Ruth Galpine
when running campaign-based online activities. We’ve got a broad selection of exhibitors
Marketing Executive .......................... Lupe Prada
and sessions offering the latest solutions including virtualisation, cloud hosting and the hosting
Marketing Assistant ........................Lydia Simpson
implications of multi-channel campaigns.
We’ve also got some new features for you this year including the innovation pavilion
showcasing some of the more cutting-edge solutions available and the Mobile experience
All details in this Event Guide were considered to be
gathering together a selection of mobile marketing and advertising solution providers. There’s correct at time of going to press. The organisers reserve
also the Future of social Media feature including interactive panel debates and agency
the right to change or cancel any details. Whilst every
day, on the Wednesday, with content and events specifi cally for agencies and the brands they
care is taken to ensure that the information published
work with.
is accurate, the exhibition organisers and publishers
cannot accept any responsibility for any errors or
Finally I’d like to thank all our sponsors and exhibitors for creating such an impressive event, our omissions or any consequences arising therefrom.
speakers for making up the best seminar line-up yet and to all this year’s attendees for taking
Show Guide produced by:
time out to come and be part of the Europe’s longest running, biggest and best attended
RunningMan Publishing
event for digital marketing and online business.
Millennium House, 7 High Street,
Have a great show.
Hampton, Middlesex TW12 2SA
T: 020 8481 7690 • F: 020 8481 7698
James drake-Brockman
www.runningmanpublishing.com
Show Director, Internet World
www.internetworld.co.uk 1
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75