digital marketing eCommerce connectivity & hosting content management web 2.0 & social media
internet World
Theatre Sponsor:
digital marketing eCommerce connectivity & hosting content management web 2.0 & social media
times Tuesday 28th april
how to succesfully raise Venture Capital for • Who are still investing? What are investors looking for today? How do I put forward Christer Holloman, CEO, First Tuesday uK
10.00 - your technology company in 2009 an investment proposal? What should my proposal contain? How long does it
10.30 take to get feedback or funding? What kind of deal should I be expecting? This
and more, come along and fi nd out!
10.40 -
Virtualisation & Cloud hosting: Forget the • The IT environment is growing at hyper speed or expanding and contracting Simon Abrahams, Head of Product Marketing,
11.10
hardware, grow and scale the smart way nonstop • Scaling to meet your computing capacity needs is a given and fortunately rackspace
• Virtualisation & Cloud Hosting make cost-effi cient scaling a practical reality
12.00 - panel debate - Online brand ownership David Wood, Partner at Gibson, dunn and Crutcher
12.50 and protection and Julian Ormerod, Head of Digital, Wunderman
13.00 -
First Tuesday award for the Most promising • Each year First Tuesday (www.fi rsttuesday.org.uk) identify UK’s most promising
13.50
internet Company Internet company. At this fi nal, three fi nalists present and a winner is announced -
Come along and see what the future holds!
14.00 -
a new defi nition of the web application • So how can you be sure your end-users are getting the web experience you Imad Mouline, CTO, Gomez inc.
14.30
intended? • Hear about the tools and techniques to enable you to build, launch
and manage new web applications and features with confi dence
14.40 - The importance of keyword domain names • Focus on how marketers can capitalize on direct navigation as a new source of Nora Nanayakkara, Director of Business
15.10 in optimizing website traffi c traffi c to drive sales on their websites Development, sedo
15.20 -
Managed, dedicated or virtualised? how • What you need to consider and the very latest technologies that are available to Dean Clark, Head of Hosting Services, netBenefi t
15.50
to choose the best hosting solution for your maximise the performance of your online business
online business
innovation pavilion Mini pitches 10 minute pitches from the technologies of tomorrow: • siondo – Software as a
16.00 Service Enterprise Resource Planning software • Fresh networks – Building, hosting
and managing online communities • iCite – Intranet and extranet solutions
times Wednesday 29th april
10.00 -
What is Green? • “What is green? The list of requirements when choosing a hosting provider is long, and Zahl Limbuwala, Chairman, BCs data Centre
10.30
we are led to believe that green ‘credentials’ are now fi rmly on that list. However, how specialist group
can you tell what are genuine and practical steps to be green, and what is ‘greenwash’?”
10.40 - The youTube story • How PEER 1 helped a small startup explode online Fabio Banducci, President and CEO, peer 1
11.10
12.00 -
Green iT panel debate: saving you and the • How implementing green IT can actually affect the bottom line • How much of it Steve Wallage, MD, Broad Group (datacentres.
12.50
environment is marketing ‘Greenwash’? • How the hosting and data centre market is embracing com), Zahl Limbuwala, MD, romonet and BCs data
energy and power saving initiatives to reduce their environmental costs Centre project, Josh Boulton, Green iT Magazine
13.00 -
Maximising your online potential with • Seamlessly integrate social networking with a scalable hosting infrastructure into your Brian Garvey, Head of Strategic Alliances,
13.50
social networking e-commerce solution • How expert hosting providers and systems integrators, leading rackspace; David Kelly, CEO, mydeco and
brands are profi ting from eCommerce solutions that integrate social networking Chris Hoskin, CMO, salmon
hear the story behind the headlines that • In January 2009 brightsolid launched the 1911census.co.uk site providing access Deryck Mitchelson, Director of Consultancy and
14.00 - “Beckham’s ancestor was a scavenger!” to records of 36 million people in 1911. 645,000 people logged onto the site to Elaine Collins, Commercial Director, brightsolid
14.30 conduct 3.4 million searches, creating over 17 million page views on the fi rst day
of release. The site handled the huge volume of traffi c with ease
14.40 - no service is the best service • How much “Service” does your hosting really need? • When less really is more - and when Dominic Monkhouse, UK MD, peer 1 network
15.10 its not • The role of the corporate culture in creating a “No Service” customer experience enterprises
15.20 - Traits of succesful technology entreprenurs • How did they do it? • What are the alternatives to fi nding venture capital? Christer Holloman, CEO, First Tuesday uK
15.50 in 2009 • What’s the best way to bootstrap your business?
innovation pavilion Mini pitches 10 minute pitches from the technologies of tomorrow:
16.00
• D2C - Social media strategy, enterprise content and collaboration solution specialists
• Xero – Software as a Service Online accounting solution
• Webjam – Free or subscription based platform for creating social networks
times Thursday 30th april
10.00 -
Five things you need to know about domain • Useful advice on how to choose, register and maintain the best domain name Phil Kingsland, nominet uK
10.30
names for your business, how to protect your online brand and how to attract more
traffi c to your web site to give you a competitive edge.
10.40 -
Technical considerations for successful • What challenges do organisations face when building ‘multi-channel’ into the Steve King, Technical Director, Digital Jigsaw
11.10
multi-channel campaigns plan? • What technical considerations are there? • A case study on the recent and David Hall, Sales Manager - New Business,
Walkers ‘Do us a Flavour, Win a Packet’ campaign TelecityGroup
12.00 -
Business Cloud 9 panel debate: What • The Cloud is no longer simply the province of consumer-facing sites such as Stuart Lauchlan, Editor, BusinessCloud9
12.50
is cloud computing and what are the Facebook • A viable platform for applications ranging from accounting and
business benefi ts? fi nance • What Cloud Computing actually is and discuss the key business benefi ts
13.00 -
isps and internet regulation • Background on ISPA and its role in representing ISPs • Some of the important issues Nicholas Lansman, Secretary General, internet
13.20
facing the Internet sector • Working with government on Internet policy development services’ providers association (ispa)
and the creation of self-regulatory models such as the Internet Watch Foundation
13.30 -
embracing web2.0 philosophy in a • In a downturn businesses must up their game if they hope to win shrinking budgets Matt Davies, yoke digital (former digital director,
13.50
downturn - with so many ways to engage your audience, many at no/low cost the time to fully united Business Media)
embrace online is now!
14.00 - Obama 2.0: lessons in social media from • Framework for planning and evaluating a social media campaign • The primaries Kate Cooper, Managing Director, digital Training
14.30 the Obama presidential Campaign and the election campaign • 3 key social media strategies used by Obama and more Company and Leo Ryan, Director, ryan*MacMillan
placing your brand on mobile devices, • An insight on the benefi ts of corporations placing their brands on mobile Mohammed Tayeb, Director, Western iTs
14.40 -
iphone Case study platforms to increase the reach to their customers and provide further user
15.10
customisation and interactivity • Case studies on iPhone applications that have
already been developed show how various sectors including media, travel and
online retail have been able to capitalize on this paradigm shift.
34 www.internetworld.co.uk
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