BREAKINGNEWS
07
OFFICE SITE
PHASE EIGHT TAKES
X Arcadia Group,
the UK-based
retail giant
ACCELERATION
ON TICKETING
announced at
The Retail Fraud
DOUBLES SALES
Show in London
UK footwear retailer, Of� ce has U
K retail fashion chain, Phase
that it is the latest
Eight has selected new
merchant to join
software to provide accurate
the collaborative
doubled its online sales while and ef� cient ticketing in its outlet
fraud-� ghting
community
using Akamai’s Dynamic Site stores.
powered by
Accelerator and reduced its Phase Eight recently launched a
Ethoca, to
hardware costs by 40%. new store format that enables it to sell
securely connect
Of� ce previously relied upon previous season’s lines at a reduced
to a collective
a UK Internet Service Provider price. These stores are located in
pool of payment
experience
(ISP) to host its website and, as Swindon, Ashford and Cheshire Oaks.
information in
a consequence, was limited to a The ticketing requirements in these
order to make
� xed capacity to support it, even outlets are much greater than the specifying the correct number of labels
more informed
during periods of high customer other stores, with over 80% of items to be printed.
decisions about
traf� c. needing to have tickets replaced due The label is printed with a barcode,
their customer
transactions,
Paul Doeman, Of� ce head to discounting. Phase Eight needed a price, description of the item, colour
reduce risk and
of e-commerce said a major solution to re-ticket such items quickly and style. Normally the task of marking
highlight fraud
outage highlighted how its existing and ef� ciently. down involves two or more separate
patterns.
website hosting and service model But Gary Crombie, Phase Eight machines – a data terminal, scanning
was inhibiting online business. merchandising manager said: “We device and printer. The Episys solution
“We also wanted to avoid wanted customers to have exactly the saves time and money, by combining
having to make direct purchases same experience in the outlet stores scanning, data collection, print and
in infrastructure or equipment. So as they would in any of our other label application, all via one handheld
we decided to look at content shops. We didn’t want lots of ‘red pen’ device.
delivery providers and other price markdowns on the tickets, and it Episys have even been able to assist
service-based options,” he added. was really important for us to maintain Phase Eight with the process they use
The Of� ce website went Phase Eight’s image as a premium to label their stock. They previously
live with the content delivery fashion retailer. Every label in the store had three different types and sizes
technology in November 2008 needed replacing, and writing on the of labels, which has been rationalised
and the results were almost labels wasn’t an option.” to one, make ticketing much easier,
instantaneous according to Phase Eight selected Episys’ Retail as there is no need to keep changing
Doeman. Enterprise Suite solution with the label rolls in the Path� nder terminal.
“We saw an immediate 20% Avery Dennison Path� nder Print Crombie added: “We have been
increase in online orders once and Apply mobile handheld terminal. very pleased with the Episys solution,
we went live,” he said. “Akamai Product information can be sent which has greatly reduced the time
also helped us through the to the store’s electronic point-of- taken to ticket items and is much
X Morrisons, the
UK’s fourth largest
Christmas 2008 period, one of sale system and transferred to the appreciated by our store associates.
supermarket
our busiest times of the year, with Path� nder terminal. Store associates It has also been bene� cial that
chain has signed
no performance issues or outages are then able to easily re-ticket items. Episys were able to provide us with a contract worth
and with record transactions and This can be done by either scanning a complete solution that included
in excess of £6
visits to our website.” the item’s barcode or typing it in and hardware, software and media.”
million to deploy
Zetes’ 3iV voice
As a result, the company is
software and
basing its online business strategy
COMPUTER RECYCLING
over 2,000
– where online sales will equal
Cost Effective I.T. Recycling Solutions
Vocollect Talkman
10% of revenue by the close of
voice computers
2009 – on Akamai.
Free Valuation Dedicated Collections and replace a
paper-based
“We are particularly keen on
Blancco (CESG) Data Erasure
Hard Disk Shredding Certified Disposals picking system
the way that Akamai is helping
Environmental Agency Licensed in its distribution
many US footwear retailers with Resale Of Your I.T. Assets Buy Back Specialists centres. A phased
online sales kiosks in retail outlets,
Call us on 01621 786860 & realise the true value of your I.T. assets
implementation
and we see this as also being
began in January
2009 and is
part of our longer term strategy,”
www.BUY-IT-BACK.com
scheduled for
added Doeman.
Computer Hardware Recyclers since 1992 completion by
Discover Computer Services Ltd
2010.
APRIL/MAY 2009 RETAIL TECHNOLOGY
005-013 News.indd 7 6/5/09 9:39:33 am
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