RTINNOVATIONS
37
NILORN FIGHTS CONTROL BOTTOM-OF-
FRAUDSTERS WITH BASKET PRODUCT THEFT
SIGNATURE DNA WITH BOB-AT
Branding and design specialist Nilorn UK is using a The Carpenter Group USA Security & Loss Prevention
revolutionary new DNA-based technology to put a stop to Division has introduced their latest breakthrough technology
fakes and track down counterfeiters. for under-cart theft prevention.
Nilorn UK has teamed up with authentication specialists Using infrared scanning and communications technology,
Applied DNA Sciences, to launch a unique new label BOB-AT detects your most valuable and hard-to-detect
incorporating its breakthrough SigNature DNA taggant to be items so they don’t get “overlooked” at the point of sale. No
used in conjunction with its established Nil-Secure products. databases to update, no expensive hardware to buy, plus low
It works by applying a unique SigNature DNA marker to the initial and operating cost make BOB-AT a new system choice
inks and yarns in a label or piece of fabric and, like DNA, each for tackling BOB shrinkage.
mark is individual to one brand, making it the only label in the Carpenter’s team of engineers have successfully integrated
world that can not be copied, re-engineered or counterfeited. patent-pending robotic sensor technology with exclusive detection
Forensic testing can determine whether a garment or label is algorithms to create a simple, low cost system that offers a 98%
authentic by the presence of the brand’s SigNature DNA; and success rate of detecting any object as small as a deck of cards
because it is recognised by law as positive-proof of authenticity, anywhere on the bottom shelf of any brand or model of shopping
evidence is admissible in a court of law. cart: no databases to maintain, and no SKU limits.
The design of Nil-Secure/SigNature means that its For three stores or 10,000, BOB-AT is designed to be
incorporation in inks, dyes and yarns is completely discreet, effective, scalable, and affordable for any grocery store chain,
essential for the fashion and specialist fabric industry where large or small. BOB-AT requires substantially lower capital
appearance and functionality of products as well as brand value, investment compared to other types of BOB systems to boost
cannot be compromised. pro½ ts quickly, accelerating ROI for the system.
www.nilorn.co.uk www.carpentergroup.com
MYDECO.COM TO TAKE OVER DESIGNBAR.COM
The UK’s leading interior design and home wares colleges, students, museums and exhibitors, leading intermediary for the homewares
website, mydeco.com, has announced plans to and was described by Sir Terence Conran industry. With world-leading applications
take over online design directory designbar.com. as “the ultimate design directory”. and services, it is the de½ nitive online
Designbar.com is dedicated to helping The move to partner with Designbar. location for anyone thinking about the
people make connections in the design and com highlights mydeco’s ambition to be at home.
creative industries. the centre of the design eco system. Designbar.com will remain independent
It brings together designers, Launched in February 2008, of the mydeco.com site.
manufacturers and suppliers as well as mydeco.com has become the UK’s www.mydeco.com
APRIL/MAY 2009 RETAIL TECHNOLOGY
037-038 Innovations.indd 37 6/5/09 9:58:24 am
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