BREAKINGNEWS
05
HIGH CHELMER
RECESSION THROWS SPOTLIGHT
X Datalogic
Mobile, a global
SHOPPING
ON CUSTOMER RETENTION
supplier of rugged
mobile computers
and self-shopping
CENTRE UPDATES
SECURITY
T
he majority of retailers will a thorough understanding of their
solutions and
prioritise customer retention customers to retain their business and
Wincor Nixdorf,
this year, but many lack strategy keep them loyal.”
IT solutions and
High Chelmer, the largest shopping
and governance when it comes to The research showed, in fact,
services provider
centre in Chelmsford, Essex is
handling key customer data according that in many instances data is being
to retailers and
retail banking,
being transformed to keep pace
to new research. underutilised and under-maintained.
have signed
with retail expectations with a
The report, Retail retention: With data entering the organisation
an agreement
£2-million, three-year refurbishment Using data to build customer loyalty, from many different customer
on a strategic
programme. commissioned by data quality software touchpoints and then residing in
partnership that
As part of the refurbishment and services provider, Experian QAS different parts of the business, the
will see Wincor
Nixdorf integrate
programme the centre owners,
and shared exclusively with Retail report said keeping on top of it all need
Datalogic Mobile
LaSalle Investment Management
Technology, urges retailers to get their not be a daunting task
products into the
decided to upgrade the onsite
records in order to maximise customer Modern data management software
solutions it offers
security equipment in the service
loyalty in tough economic times. can extract data from different
its customers
and of� ce areas with an electronic
Drawing on the � ndings of a global databases and consolidate it to an
and prospects all
access control system that
around the world.
data quality survey of 2,020 respondents existing database which can then be
would eliminate any instances of
in organisations across nine countries de-duplicated, cleaned and updated
unauthorised door access.
around the world that was carried out as often as is necessary to meet an
Electronic security service and
by research � rm Dynamic Markets, the organisation’s requirements. And with
installation specialists, Leigh Visual
report revealed 87% said customer the wealth of suppression � les on
recommended equipment from
retention will be a big focus in 2009. the market, the report claimed that
SALTO Systems as its state-
of-the-art electronic locks and
And a further 63% were planning to there was really no excuse for mailing
complimentary SALTO Virtual
invest the same or more in data quality people who have died, moved house,
Network Technology offered the
initiatives in the next six months. or registered their desire not to receive
best solution to the shopping
But only half of retail organisations direct communications.
centre’s requirements.
updated their databases every quarter, “If you don’t have customer contact
The system � tted consists of
while 36% of retail organisations did not data right at the outset, then it’s
Mifare controlled XS4 escutcheons
have a documented data quality strategy. almost impossible to identify returning
for access control, with WRM 9000
“In many respects, retailers are in customers. It is important to get on top
internet protocol (IP) 46 compliant,
a good place: the transactional data of problem areas such as duplicates, as
13.56Mhz radio frequency available to most is an incredibly these can distort reporting and make
identi� cation (RFID) contactless valuable asset,” said the report. a customer appear to be of less value
smart card wall readers and “However, retailers must ensure they to the business,” said Rick Brar, Retail
CU50EN online controllers.
make the most of this in order to have Consultant, Experian QAS.
Steve Rossiter SALTO area sales
manager explained: “A networked
multifunction card system enabled
NISA LOCAL SPEEDS BACK-OFFICE AT TILL
the centre to enjoy the bene� ts
X The Carphone
Nisa Local has saved more than 50 hours a week
Warehouse is
of electronic access control now,
by eliminating the back of� ce environment at its
rolling out new
but have the in-built versatility to
new Stevenage Nisa Local store (pictured) with
bespoke anti-
simultaneously operate as their ID
Spedi Software. shrink software
badge, time and attendance and
Kishor and Pradeep Patel, who own six Nisa
developed with the
cashless vending card if required in
Local stores in Bedfordshire and Hertfordshire
ORIS Group. ‘One
the future.”
with an annual turnover of £7 million, have found
Stop’ is a web-
Mick McDonagh, High Chelmer
based ‘dashboard’
that by having all software on their point of sale
system that keeps
Shopping Centre manager added:
(PoS), staff can carry out all their duties from the till environment, rather than
shrink � gures and
“We now have a cost-effective and
spend too much time away from the shop� oor. It has enabled the business to margin erosion
user-friendly security solution that
simplify its store operations, drive down costs and improve pro� tability.
risk constantly in
gives me more control over the
Kishor Patel, managing director said: “By putting the back of� ce at the PoS
the eye line of the
movement of my staff. It is � exible
it enables our staff to be more productive. We can put managers and staff
loss prevention
and expandable to meet our future
team across
in front of our customers at all times. Staff can carry out reporting, ordering
needs, and the fact that it was easy
Europe, as well
and other back-of� ce functions during quieter times, such as early morning
as sharing data
to install and no hard wiring was
and after lunch when previously they would be at the till, manning the shop,
with frontline store
required was also a real boon.”
unable to carry out other duties.” staff and senior
executives.
APRIL/MAY 2009 RETAIL TECHNOLOGY
005-013 News.indd 5 6/5/09 9:38:52 am
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