38
RTINNOVATIONS
WATER FOOTPRINTING
REEVOO.COM LAUNCHES
TOOL LAUNCHED TO
BRAND NEW REVIEWS SEARCH
HELP RETAILERS Shopping experts, Reevoo.com have launched a brand new
way to read reviews.
Retailers face a signi½ cant threat to their businesses with The Feel-Like-Love machine is a fun way to ½ nd out what
growing concerns around water security, an issue that is consumers think of electricals and gadgets. Find the perfect
rising up the agenda for businesses already tackling their gift quickly or avoid purchase mistakes by looking at reviews
environmental impact. from shoppers that contain the words “feel”, “like”, “love” or
In response to this need, WSP Environment & Energy has “hate”. Viewers can click through to the Reevoo.com website,
launched a water footprinting tool that helps companies where they will be offered a wider selection of opinions on the
understand their end-to-end water footprint. product they have clicked.
The tool measures three things: the water consumed in The Feel-Like-Love machine also features some hidden
producing the products sold, the water used in stores and the functions, including secret access to adult-only product reviews.
water used by customers using the products they’ve bought. Key words were selected to see the strength of emotion
The tool identi½ es the products that use the most water that people feel for everyday electrical products in their home.
and also where this water use is particularly sensitive. And it All reviews collated by Reevoo.com are sourced from proven
has been designed to help companies protect their supply purchasers and are verbatim, whether positive or negative.
chain, identify areas of focus for supply chain sustainability The service can be found at www.reevoo.com/feel-like-love.
programmes and also engage with their customers. It is the Instructions for embedding the application into blogs and social
½ rst to measure a water footprint across each company in networking sites can be found on the same page. It looks at
an individual way. It is also the ½ rst to map the results in a hundreds of products such as laptops, TVs, mobile phones and
simple, easily understood way. sat navs.
www.wspgroup.com/environmental www.reevoo.com
VISA EUROPE SHARES INNOVATION WITH MEMBER BANKS
Visa Europe recently previewed some of its Innovations on show included mobile Four banks have begun trials of the card in
most innovative payment technologies for ‘wallets’ equipped with near ½ eld 2009. These are MBNA in UK, Cornér Bank in
its European member banks at its biannual communication (NFC) technology; trials of Switzerland, Cal in Israel and IW Bank in Italy.
Insights event in Berlin. Visa Virtual Vouchers, which allow mobile They also demonstrated Veri½ ed by Visa,
The innovations are the next phase of users to load their mobile prepaid account a new interface that overlays a retailer’s
card and mobile payment technologies, with funds from their bank account or website offering a simpler, more consistent
offering the ultimate in security and existing card account; and the Visa one-time and reassuring experience for consumers
convenience for the millions of code card to offer a greater level of and instant issuance technology, alongside
consumers who rely on Visa across security when shopping online or over the Visa PayWave for travel.
Europe. phone. www.visaeurope.com
RETAIL TECHNOLOGY APRIL/MAY 2009
037-038 Innovations.indd 38 6/5/09 9:58:35 am
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