24
PRINTERS&PRINTING
CLINTON CARDS
HOUSE OF BRUAR CATALOGUE
UPGRADES BROUGHT
STORE PRINTERS
TO LIFE
P
restigious Scottish country clothing
retailer, The House of Bruar is using
the colour expertise and catalogue
production capabilities of St Ives Direct, the direct
mail and commercial print division of St Ives Plc.
Mailed internationally throughout the to grow and adapt to our changing needs 24/7
year to a list of 560,000 customers including – Whether it is considered part of a traditional
many titled people, The House of Bruar offers print service or not.”
premium quality country clothing. This is sold Chris Cowley, St Ives Direct divisional
Clinton Cards is the largest specialist predominantly through mail order catalogues, business development director added: “For us,
retailer of greetings cards in the UK with but also online and through retail outlets. production of The House of Bruar catalogue is
over 700 Clinton Cards stores and over Pauline Buttress, The House of Bruar mail slightly more unusual for many reasons. Firstly,
300 Birthdays stores. order director commented: ‘For us, the quality to maximise production ef� ciency and costs,
Having successfully deployed the and impression provided by our catalogue is we use two different printing techniques. To
TSP700 thermal receipt printer from paramount. We work very closely with St Ives enable a heavier substrate to be used with
international point-of-sale (PoS) printer to achieve this, who take complete ownership special colours for the cover, we use sheetfed-
manufacturer, Star Micronics throughout of the job, and handle everything from colour printing technology, while the inside pages are
its stores for the last � ve years, the retailer retouching, to data handling, print, product printed using a web offset printer.
has taken the decision to upgrade to the storage and batched mailing through Royal Mail. ‘While this is fairly common place, most
TSP100 futurePRNT. “As a business, we rely heavily on mail printers and design houses would avoid using
By upgrading to Star’s TSP100 order sales generated through the catalogue, one image that spans both an inside front
futurePRNT single-station printer, Clinton so our relationship with St Ives is key to our cover using one technique, and the following
Cards now bene� ts from high-speed sales strategy. Having worked with St Ives for page printed using another. However, due to
printing, exceptional print quality and a the past three years, we have a partner that our considerable print resources, experience
range of unique features. It provides a not only knows our business inside out, but is and colour knowledge, we are able to ensure
number of software tools that enable entirely focused on delivering a service that is image consistency and provide the catalogue
the overall appearance of receipts to reliable and � exible, with the internal resources designers with increased freedom.”
be easily modi� ed and customers to be
effectively targeted through the addition
of relevant coupons. Capable of printing
up to 125mm/second, regardless of font
BERNARD MATTHEWS
used or whether graphics are included,
EVOLVES BEYOND FAX
the TSP100 offers high speed and reliable
performance.
Bernard Matthews Farms has eliminated energy guzzling fax machines from their organisation.
Rob Brown, Clinton Cards EPoS
The company has switched to electronic fax and now operate just one Multifunction Print
Manager stated: “Having experienced
Device (MFP) for every four old fax machines.
consistent high-quality performance and
In 1996 Bernard Matthews identi� ed that replacing high-energy consuming fax machines
reliability from the TSP700, it was an
with a computer-based faxing capability would not only lower energy consumption, but also
obvious choice to upgrade to the TSP100
cut costs and improve ef� ciency. As a result, Avanquest Solutions installed RightFax.
futurePRNT.
It has recently extended the use of RightFax throughout the business, integrating the software
“We are particularly impressed by
with Konica Minolta MFPs so that all faxing, copying and printing is initiated from the desktop.
By removing standalone fax machines, copiers and printers throughout the organisation,
its high-speed performance and by the
Bernard Matthews has cut costs associated with electricity, paper and other related resources,
fact that we can simply and effectively
as well as contributed to reducing its carbon footprint.
download the company logo, given that
Postage costs have also been reduced as remittance advices and purchase orders are
all settings are stored on the PC. With
now electronically faxed. While security is enhanced, allowing no unauthorised access to view
such a large number of printers being
incoming faxes or photocopies.
installed across our stores, this clearly
“Integrating RightFax has not only simpli� ed our infrastructure and improved productivity
provides signi� cant bene� ts in terms of
but it has also allowed us to continue with our on-going commitment to reduce our carbon
ease of installation and maintenance
footprint and ensure that all our company processes have the minimum impact on the
costs.”
environment,” said Edwin Pearson, Bernard Matthews Information Systems director.
RETAIL TECHNOLOGY APRIL/MAY 2009
20-25 Printers.indd 24 6/5/09 9:53:21 am
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