36
CASESTUDY
COAST TRIALS KIOSK
WITH IMPRESSIVE RESULTS
Following installation of nearly 1,000 DigiPoS electronic
point-of-sale (EPoS) systems throughout the full estate of
Aurora Group (previously Mosaic Group) stores since 2000,
the Group was keen to trial the latest addition to the DigiPoS
range of in-store solutions – the DigiPoS MultiPoint Kiosk.
A
llowing customer-assisted web access in-store “The MultiPoint Kiosk adds an extra service for
allows the Coast brand to reinforce its service the customer. We are now able to retain sales by
values of putting the customer ½ rst; owning not disappointing the customer and having them go
We are now
and driving the business; subtly selling; and making the elsewhere. We are able to expose customers to all
able to retain
customers ‘look gorgeous and feel valued’ overall. our stock, including ¾ ag lines and special packages. As
sales by not
The kiosks have been situated on the shop¾ oor a result of this, we also ½ nd we are able to reduce our
to enable customers and staff to access the Coast stock-holdings, making business more economic and
disappointing
website. The aim being to ½ nd sizes not in stock in the streamlined,” Tudor explained.
the customer
store, promote products not available instore, allow Most importantly, since day one of installation, the
and having them
general browsing of the Coast website and promote MultiPoint Kiosk has shown an immediate increase in
add-on sales of matching items. revenue. Tudor said: “The ½ gures speak for themselves.
go elsewhere
The DigiPoS MultiPoint Kiosk has been installed in Since installing the MultiPoint Kiosk in September, we
the Reading and Southampton branches of Coast since have taken an extra 1.8% of added sales for the period
September 2008 and, following installation, the two up until the end of January 2009. And knowing that
trial sites have seen improvements in all aspects of the the MultiPoint Kiosk is an energy ef½ cient machine
business. – running at similar power usage to a light bulb, the
Andy Tudor, technical development manager at costs involved are minimal.”
Aurora Fashions commented: “The kiosks have brought The DigiPoS MultiPoint Kiosk has been designed
us sales which otherwise may have been potentially with a slot-in hard drive and motherboard. If one of
missed, as well as adding knowledge and depth to staff these components needs replacing or upgrading, a
about product we don’t necessarily have in-store. We member of shop¾ oor staff can simply remove the
are also delighted to ½ nd that it has improved staff existing processor and swap it with a courier-delivered
morale, as we are now able to combat web refunds replacement in less than 10 seconds. There is no need
with a way of generating extra sales.” to wait for a technician to arrive onsite and no need
The MultiPoint Kiosks have been installed on pole to remove the kiosk from its pole mount – important
mounts to enable the units to have an almost zero features for any busy retail outlet. And with a mean-
footprint impact on the shop¾ oor. With the hard drive time-before-failure of over 205,000 hours, downtime
and motherboard built seamlessly into the back of the for the Multipoint Kiosk is designed to be minimal.
system screen, the DigiPoS Multipoint Kiosk has no Aurora Group is actively aware of their corporate
tower or desktop PC components taking up valuable social responsibility and considered this when trialling
¾ oor or counter space. the MultiPoint Kiosk. The processor pulls just 15
Watts of power – less that a standard household light
bulb. Highlighting DigiPoS’ commitment to producing
greener more ef½ cient systems, the MultiPoint Kiosk
has also been designed to be as sustainable as possible
– allowing for future upgrades to motherboard, hard
drive, screen and processor independently and without
having to dispose of the system casing or aesthetics.
Ian Patterson, director of DigiPoS Store Solutions
added: “We have a long standing and continually
evolving relationship with Aurora Group and we are
delighted to be able to provide it with this cutting-edge
technology as it moves its stores into the future and
continues to excel in its high levels of customer service
and care.”
RETAIL TECHNOLOGY APRIL/MAY 2009
036 Case Study.indd 36 6/5/09 9:57:46 am
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40