30
MOBILERETAILING
BANKS MUST SUPPORT
MOBILE TRANSACTIONS
I
n its April report entitled “Banking on the advised that real-time tracking and a transacting on its mobile site is in fact a
Go”, management consulting � rm, Arthur D. multi-layer approach that comprises Client mobile device or a PC or laptop acting as
Little, has stated that the growing maturity Device Identi� cation technology are vital one. With Client Device Identi� cation, banks
of the mobile internet coupled with the need and immensely powerful security tools that can add new layers of strength to its security
for more advanced services than just SMS, is � nancial services looking to move beyond the without changing the user’s behaviour, without
provides an important revenue stream for the SMS-based model need to adopt in order leaving tags on the device and without
� nancial and retail sectors alike. to take the lead as early innovators in next ‘showing your hand’ to the fraudsters,” Olsen
Dr. Gerrit Seidel, managing director and generation mobile banking. added.
global head of Arthur D. Little’s Financial Olsen said: “As the number of global
Services Practice, enthused: “The mobile mobile banking transactions rises from 2.7
phone has become one of the most billion annually in 2007 to 37 billion by 2011,
MOBILE TV
indispensable devices the modern consumer banks are faced with enhancing their security
SERVICES WILL
carries with them each day.” However, as measures to help address consumer concerns
with every new technology come new – a key hurdle still needed to be overcome
BE REVENUE
security implications and threats – in this to ensure the continued success of mobile
GENERATOR
case the protection of consumers’ personal banking.
information. “The transactions between a mobile Revenues from mobile TV services
Mobile banking creates much greater device and institution aren’t as well-guarded generated $1.5 billion (£1.03bn) in
security concerns, which have to be as their internet counterparts, with only basic revenues in 2008, and will rise to over $100
addressed. With reports that networks of identi� cation and veri� cation checkpoints. billion (£68.5bn) in 2012.
high-level gangsters are trading not just bank Authenticating a user’s identity in mobile At present revenues are predominantly
account details and card security codes, but banking is however, as critical as it is with from subscription fees but this is expected
mobile phone numbers, as well as email � xed line Internet. Yet, in reality mobile to change over time as the advertising
addresses, PIN numbers, passwords, and banking systems are falling at this particular business model starts to gain prominence.
dates of birth of unsuspecting members of hurdle. Informa Telecoms & Media said that by
the public, banks need to put in place serious “Most mobile banking systems have a 2013 nearly half of the revenues will come
anti-fraud measures. ‘sentry at the gate’ mechanism that catches from advertising.
Ori Eisen, founder and chief innovation some fraud, but this is not enough. They “As the owner of the marketing and
of� cer of security � rm, 41st Parameter aren’t able to ascertain whether the device billing relationship with subscribers,
operators are in the best position to offer
mobile TV services”, commented Shailendra
HENDERSONS GETS MOBILE
Pandey, Informa senior analyst. “It seems
that a good approach for mobile operators
INVENTORY MANAGEMENT
will be to start with a free-to-air business
model which also involves minimum capital
Henderson Group, the owner of the Spar, Eurospar, Vivo and Vivoxtra franchises in investment. Once user uptake of services
Northern Ireland, has selected retail software solutions provider, Aldata to automate store starts to grow, operators can then think of
replenishment and manage inventory in real-time in order to boost store sales and reduce developing new revenue models that can be
costs. established on top of the free-to-air content
Henderson Group, which distributes food and grocery related products to the platform.”
convenience retail sector, will initially be deploying the Aldata G.O.L.D. solution across its
Most in the industry believed that mobile
own stores, with the potential to extend the rollout to its independents.
TV was going to reach the mass market
By using automated store replenishment and mobile PDAs for real-time inventory
a lot earlier than has been the case. A
management, Henderson Group expects customer service to improve as a result of
number of market and technology barriers
better product availability while at the same time enabling them to hold less inventory in
have conspired to delay the widespread
adoption of mobile TV by consumers and
the supply chain, leading to lower costs.
growth in many regions is still fragile.
Andrew Logan, IT director for Hendersons said: “This current investment enables us
Research from Informa found that
to further optimise our supply chain in Northern Ireland to assure on-shelf availability
the future of mobile TV will not be just
whilst driving down inventory costs. We selected Aldata due to their proven references
broadcast or 3G but will be a mix of
in grocery, as well as G.O.L.D.’s scalable nature, ease of use and centralised model, which
technologies matched to a mix of audience
delivers real-time visibility across the business.” experiences.
RETAIL TECHNOLOGY APRIL/MAY 2009
26-31 Mobile.indd 30 6/5/09 9:55:03 am
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