22
PRINTERS&PRINTING
DEPARTMENT STORE
SAINSBURY’S SIMPLIFIES STORE
TAKES PRINTING
MANAGEMENT WITH SIGNAGE SOLUTION
IN-STORE
S
ainsbury’s is implementing Retail work with its store inventory management
Enterprise Suite from global information system and master data for price change and
technology services company Episys, in promotional set-up for Core Grocery and
order to create a uni ½ ed signage system that Home and Lifestyle categories, residing within
will bring together promotional advertising an Oracle Retek application.
and shelf-edge labelling, enabling the retailer to The suite will also enable Sainsbury’s to
react more quickly to market conditions. embrace new technology such as, electronic
Gary Balmer, head of Trading and Supply shelf-edge labels, which will enable real-time
Chain systems at Sainsbury’s explained: “Our pricing, kiosk-based guided selling tools and
focus is on serving our customers and by other multimedia formats, all driven from
implementing simple processes in store we can a central solution to ensure consistency of
give colleagues more time to do this. message across all communication media.
“The project with Episys will see our The adoption of Retail Enterprise Suite is
promotional advertising and shelf edge- part of a larger programme called ‘The Simple
El Corte Inglés, Spain’s largest chain of labelling solutions consolidated into one, Programme’ designed to make stores simpler
department stores and hypermarkets, thus communicating our offering clearly and to manage, where old legacy systems will be
has selected the Web dSignShop signage accurately from one single source. This approach transformed into a system that has a service
solution from US-based AccessVia so that will give Sainsbury’s signi ½ cant bene ½ ts, including orientated architecture (SOA).
it can print retail signs in-store. greater consistency of pricing and promotional
Web dSignShop is available in Europe messages, which is of paramount importance,
through AccessVia’s partner Pierhouse, particularly as we develop key growth areas
the marketing management specialists, such as Non-Foods and Online.”
most known for its net.tickIT sign and The decision to implement a new ticketing
ticketing solution. solution has come about as a result of an in
Using centrally hosted data, Web depth analysis of the supermarket’s current
dSignShop delivers on-demand sign and pricing, promotions and point-of-sale (PoS)
label printing capabilities to stores via capability. The new Episys platform will
a corporate intranet, or the internet,
without the need for additional in-store
software to be installed. Stores simply log
P&G TAKES ON WORLDWIDE PRINT SERVICES
on to print signs and labels, available as Procter & Gamble Company (P&G) has outsourced its worldwide print operations to Xerox to
ready-made templates. Web dSignShop help it reduce operational costs by an estimated 20-25%.
also supports a wide range of retail P&G also has the opportunity to deliver substantial sustainability bene ¼ ts in addition to cost
media, in multiple languages, displaying savings and increased user satisfaction and reliability.
information in the user-interface before In addition, it predicts it will reduce print-related power usage by 30% and paper
printing. consumption by 20-30% annually.
Based on a ¾ exible architecture for “Simplifying our global printing structure helps increase reliability and ef ¼ ciency, transforming
integration, Web dSignShop works with the way we work,” said Filippo Passerini, chief information of ¼ cer and president, P&G Global
back-end retail applications to produce Business Services. “This innovative initiative is one step on the journey to ‘go digital’ and make
the right signs with the right price, either our workplace more sustainable.”
printed or electronic format. Using Lean Six Sigma-based methodologies, Xerox Global Services will deliver an enterprise-
“Support for switching between user wide strategy, expected to free up hundreds of minutes of employee time annually.
interface languages and printing multiple Xerox will provide onsite training to help P&G’s employees manage the new print
languages on signs is a strong bene ½ t for environment, including tips on how to reduce the time spent on print-related activities. It will also
a company that operates across Europe, create a web portal for online learning and easy procurement of equipment, consumables and
the Middle East and South America,” support for virtual employees.
commented Geoff Clifton, Pierhouse Ken Weilerstein, Gartner research vice president commented: “Enterprise-wide document
business development director. management continues to represent one of the most labour-intensive, inef ¼ cient and overlooked
“Web dSignShop has also enabled El opportunities for companies to reduce cost and increase productivity.”
Corte Inglés to reduce paper waste and “We believe this agreement with P&G will be a benchmark for all companies to get more out of
production costs, which are important the print infrastructure they’ve invested in – from the print shop to remote locations,” said Stephen
considerations for the environmentally- Cronin, Xerox Global Services president. “Implementing managed print services allows P&G to
conscious retailer.” concentrate on their core business and at the same time achieve sustainability objectives.”
RETAIL TECHNOLOGY APRIL/MAY 2009
20-25 Printers.indd 22 6/5/09 9:53:04 am
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