20
PRINTERS&PRINTING
OKI PRINTERS THE IMPORTANCE
A SAFE BET FOR
HACKETTS
OF MANAGED
PRINT SERVICES
IN A RECESSION
I
n the current economic downturn, every
business is looking for means to reduce
spend and increase revenue, with staff
turnover and overheads often accounting for
the ½ rst port of call for reduction.
However, printing emerged in a recent
HP roundtable as one area of a business’s
outlay which is often overlooked, and yet
Hacketts, Ireland’s largest independent with intelligent technical implementation
bookmakers recently decided to look for and deployment of new systems, can reduce
an integrated printing solution that would spend signi½ cantly – reports place the
allow it to create a broad range of colour ½ gure anywhere up to 40% – yet improve a
betting coupons for a range of sports at business’s operations. Indeed, the deployment
its Dublin headquarters. can not only reduce cost in the short run,
Following careful consideration of and in a time of economic downturn, but networks, producing an optimised printing
a range of vendor offerings and a through revolutionising the infrastructure it service without network interruption. The
demonstration, it decided to invest in will carry on delivering cost cuts in the long roundtable delegates discussed the fact that
the ES2632 A4 colour printer from OKI run. MPS solutions are often misconstrued as
Printing Solutions. A company’s spend on printing can be large scale, daunting deployments, when in
One of the key factors behind OKI’s a signi½ cant percentage of it’s outlay, often practice they are hugely ¾ exible with a broad
success in securing the contract was caused by inef½ cient processes and siloed portfolio offering, making optimum use of
the ½ exibility of its free in-the-box printing costs spread between different existing infrastructure and devices. But each
software utility, Template Manager to give divisions; the IT department, facilities deployment must also be effectively bespoke
promotional material a consistent ‘look management, and the ½ nance department to that business, with the vendor working
and feel,’ replicate the Hacketts brand all work independently of one another in with the client to ‘discover and design’;
accurately across all sites and enable it to ordering product, consumables, and paper meaning the vendor will analyse how that
keep up with constantly changing odds. billing and deployment, which means that business uses print, and why, and then work
OKI’s long-standing business partner, often the overall cost is effectively hidden. with the customer to develop a solution
Cantec Of¼ ce Solutions, also played an However, by unifying the print management designed solely for that business’s purposes.
important role in the success of the deal, of a business, and deploying a Managed Print Once integrated, an MPS solution can
with its nationwide support network. Services (MPS) solution, these responsibilities also offer signi½ cantly increased security
And, under the terms of the contract, the are taken on board by the vendor, not with more control over who can print what
bookmaker pays a ¼ xed price per copy only meaning a slicker operation and vastly and where. While this added security also
for its printing. improved ef½ ciencies, but also freeing up enhances a company’s ability to comply with
Hacketts has now installed the ES2632 time for the operations to focus on other industrial and governmental regulations, a key
devices in all shops across Ireland to roll priorities. necessity for every business.
out in-house marketing and advertising This uni½ cation can enable more Additionally, the digital archive an MPS
materials, including posters and banners transparency on a business’s printing costs, solution offers can deliver signi½ cant storage
for in-store promotions across its branch with the tracking and management tools now security and document recovery. It can
sites. available to users allowing the ½ nance team, also reduce a company’s volume of print,
“We have found the ES2632 to be a for example, to properly trace all costs on with intelligent printing processes, reducing
robust business machine” said Barry Ryan, print, and work with the vendor to make redundant and unnecessary printing and
Hacketts IT consultant. “That said, when these as streamlined as possible. contributing to the reduction of a business’s
we have had any issues – the service and Furthermore, an MPS solution doesn’t carbon footprint – an increasingly important
support we have received has been of the necessarily mean a huge technical reshuf¾ e aspect of a company’s outward perception,
highest possible standard.” and replacement of existing infrastructure; it reputation and its corporate social
can be integrated with current devices and responsibility (CSR) programme.
RETAIL TECHNOLOGY APRIL/MAY 2009
20-25 Printers.indd 20 6/5/09 9:52:22 am
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