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Gary Platt
Sharon Harris profiles one of the most respected companies in
gaming, seating experts Gary Platt…
n 1996, Gary Platt Manufacturing opened with
six employees in a 25,000 square foot building
in Reno, Nevada. The three founding partners,
which included company namesake Gary Platt,
combined 50 years of experience in hospitality
seating to create a new organization.
Their strong commitment to excellence has
dedicated the company’s resources to designing and
developing only the finest seating products. In 13
years Gary Platt Manufacturing has achieved its goal,
expanding into an international organization that
produces and distributes high quality companion
slot, poker and table game seats.
Today, Gary Platt Manufacturing employs 50
hardworking professionals. The firm has relocated to
a 90,000 square foot facility in Reno, and has
recently expanded its sales force into Florida,
Colorado, Montana and Canada. Gary Platt
Manufacturing now covers all North American
gaming jurisdictions, from Canada to Mexico.
Throughout its years of explosive growth in the
gaming industry, Gary Platt Manufacturing has always
remembered its roots. It continues to focus on one
key mission … servicing and satisfying customers’
casino seating needs. Their customers have
continuously responded favorably with repeat orders.
President Bob Yabroff claims, “We have noticed in
the last few years that Gary Platt Manufacturing is
always at the top of the list when casinos are looking
for seating. We have only been in the marketplace for
13 years, but our quality seats and superior service
have gained respect and confidence from operators.”
After years of research, Gary Platt Manufacturing
revolutionized the casino seating industry by “Having a more comfortable chair will help bring in
introducing the X-Tended Play furniture line six years more players who do not receive the same seating
ago. The company engineered an ergonomically options at other casinos. Comfort and ergonomics
correct chair, set at the optimal height, that prevents lead to increased coin in. A small increase can quickly
strain on a player’s arms, back and neck. absorb any cost differential.”
Gary Platt Manufacturing continuously reminds its Yabroff believes that the total cost of ownership
customers that more comfortable seating directly includes several key factors that are often overlooked
impacts their bottom line. An uncomfortable chair in the initial purchase decision. “The foam and wood
diminishes the gambling experience for customers. are guaranteed against breakdowns for five years. The
When casino patrons spend extra time on a durability and longer chair life mean fewer repairs,
particular seat at a slot machine, they play more and which reduces general maintenance. Our casino
the casino’s profit increases. chairs combine the resilience and stability of an
Using molded seat wood and foam, with built-in office chair with the soft, cushioned feel of a
lumbar support, has brought casino seating to a customer’s favorite leisure chair,” states Yabroff.
higher focal point within the casino. Yabroff claims, Gary Platt Manufacturing has introduced several
38 MAY 2009
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