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integrating your existing display solutions in the and the operator’s revenues…
property – you can provide the same kind of content
in your players' club and your sportsbook, you can Innovation on open platforms
provide that content all the way down to the The move to a standard network infrastructure and
machine,” he says. the adoption of protocols makes it easy for new
From a systems perspective it's okay to provide vendors to contribute expertise and innovation, as
entertainment on a device, but how do you Nick Hogan explains: “A lot of people struggled with
incentivise somebody to stay on a device and play? the fact that hardware had been developed and put
Konami, for instance, provides a tool kit, Advanced on the floor, but as the application requirements
Incentives. “The module allows for what we call true became more sophisticated, with customers wanting
time bonusing,” Bertsch says. “Depending upon on more player marketing capabilities, more jackpot
certain behaviours or criteria that are set up on the capabilities, tickets, cards and things of that nature, it
promotion, the operator can incentivise patrons was difficult for companies to develop and place that
based on what they are doing on the machine.” That stuff, because the hardware platforms were basically
kind of interaction enhances the player experience rendered obsolete. It was tough business to make
Advansys SlotScanner
systems supporting slot machines,” says Mr. SlotScanner system (Accounting&Cage, Player
Janez Petkovsek, sales and marketing manager. Tracking and Jackpot - Progressive and
Advansys develops and produces its products SlotScanner, as its name implies, aims to Mystery), connecting four casinos in Bulgaria
in Slovenia, and aims to become on of the gather information on all the important events that belong to Casino Solutions – which went
world leaders in gaming IT systems, by on the slot floor and allow the operator to use on to state: “This Slot management system
combining its expertise in the gaming industry that information, not only to automate and run significantly facilitated our work and helped us
with specialist IT knowledge. Four years after processes more efficiently and cost-effectively, to increase our competitiveness and the quality
launch, Advansys but make better business decisions and and the attractiveness of the services we offer.”
claimed a 75 improve earnings. The end of that year also saw further MultiSite
percent market The eight core modules of SlotScanner will installations in Bulgaria, and the company
share in Slovenia, soon be complemented by the SlotScanner Pro entered the Macedonian market.
and a worldwide suite, which will add ‘full control and The newly-launched SlotScanner Progressive
installed base management of gaming operations through the and Mystery Jackpot System has been well
over 8,000 slot marketing and customer relationship received by operators, with promising sales in
machines at some management perspective,” according to the 2009; Advansys say it significantly boosts play
53 sites across company. The system will allow operators to on slot machines and can help revive an ailing
the world. display advertisements and other marketing slot floor.
“On a global messages on a TFT display screen on the slot More details via
scale, this makes machine.
Advansys one of At the end of summer 2008, Advansys
the top 10 completed its first multi-site network with the
providers of IT installation of the basic modules of its
32 MAY 2009
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