p5-14 News:Layout 1 14/04/2009 12:32 Page 8
INDUSTRY NEWS
PenCarrie
Daiber presents chart toppers and evergreens
announce
Promotional wear expert Daiber has (JN 356) is the equivalent to the
new Logo
launched a new Best-of catalogue classic shirt for men. The sportive cut
which includes highlights of the of the smooth piqué jersey makes the
Decorator
James & Nicholson Workbook and the shirt especially comfortable. Both
stars of the Myrtle Beach polos can be ordered in lime-
facility
catalogue Caps 2009. To green, black, mid-grey,
make it into the red, white, pink, navy,
catalogue, royal and orange.
products must fill Casual hooded
PenCarrie’s website now has a all promotional sweat shirts are
new facility called Logo wear fans with now a cult for men,
Decorator. The aim is to help enthusiasm and they have women and children. The
customers win new business to be up to date. high-quality fabric and the
by showing how Fruit of the Featured products for roughened inside make
Loom garments might look women, men and children Hooded Sweat (JN 047) a
when a logo is added. go very well together and top-nominee for becoming
Logo Decorator was trialled are offered in the same the favourite sweater. Its
over several months and is colours for everybody.
JN 356
large kangaroo pocket
now available to all PenCarrie The Basic Polo (JN 918) is and the two-layer hood
customers who can access the a real chart topper, with drawstring give it a yellow, royal, dark-green, light-blue,
company’s website at adding springtime freshness to the sportive look. For safety brown, grey-heather, orange, red,
www.pencarrie.com. wardrobe. The lengthened back reasons, the kids’ version Hooded black, white, navy and lime-green.
The facility will be extended makes the high quality piqué polo Sweat Junior (JN 047K) comes For more information call
for use with all PenCarrie comfortable to wear and lends a without drawstring. Both articles are 01270/874424 or 874434 or visit
brands in due course. trendy look. Ladies’ Elastic Piqué Polo available in colours carbon, gold-
www.fusiblesystems.co.uk.
On-screen instructions take
you through various stages to
produce the final complete Jerzees Schoolgear ticks all Printers
datasheet which can be
emailed or printed to send to the boxes warned of
a client.
what we believe
in and why we
The first step is to choose a Jerzees Schoolgear have developed
think it matters
to us and you
asthma risk
garment, then choose a logo, the Jerzees Schoolgear Brand Book
what & why
edit the background to the which aims to show customers their Asthma UK is calling on printers to
logo, select a datasheet commitment to their products and participate in a new scheme,
template, and add your own customers. Business Against Asthma, warning
company contact details The book expands on core strengths that paper dust and some printing
before publishing the including lifetime value, ethics,
Ticks
www.jerzeesschoolgear.co.uk all the
boxes inks and adhesives could cause
document. It can all be done quality, choice, stock availability and potentially fatal attacks.
in a matter of minutes. the company’s pledge. Jerzees downloaded at " More than 5 million people have
David Abrahams, PenCarrie’s Schoolgear believes that all too
www.jerzeesschoolgear.co.uk. To asthma in the UK including, on
marketing manager, explains: often, these are terms and words order more, please contact your usual average, one in eleven of customers,
“Logo Decorator allows you to widely used without an explanation distributor or visit clients or employees.
upload a logo onto any of of how they can work for you.
www.jerzeesschoolgear.co.uk and Things that aggravate asthma can be
more than 75 Fruit of the Copies of the new brand book can be click on ‘Don’t be a stranger’. found in most workplaces, but
Loom styles, so that a client printers in particular are at risk due
can see exactly how the to triggers including paper dust and
finished item might look.
Regatta hits our TV screens
printing chemicals, says the charity.
“The positioning of the logo Business Against Asthma offers
can be manipulated so that a practical advice and support for
variety of options can be Outdoor clothing brand printers, including an Asthma UK
shown to a client for them to Regatta has announced its visit to give more information about
choose from. It makes for a sponsorship of primetime ITV asthma, triggers and how to
very professional business programme Countrywise, minimise them plus a Business
presentation and can give you presented by Paul Heiney. Against Asthma certificate to display.
the edge over other players in In the programme, Heiney, Asthma UK’s Chief Executive, Neil
the market.” who started his career on Churchill, said: “Between 1,500 and
PenCarrie has been putting That’s Life, explores Britain's 3,000 people in the UK develop
significant resources behind countryside and meets the occupational asthma each year. We
the development of its website people who make it special. hope this scheme will go some way
functionality in order to give Regatta believe the show is towards helping businesses put vital
customers a range of highly the perfect vehicle to promote their said: “There is clearly a trend for measures in place to reduce triggers
effective, simple to use brand, particularly as more people are people to turn to value for money in the workplace, support staff and
marketing tools. looking to the UK for their holidays. quality outdoor brands instead of customers with asthma and to
The £750,000 sponsorship deal their more expensive competitors. If ultimately get these numbers
Call 0800 252248; email: comes on the back of a 28% sales you add this to the fact that more down.”
sales@pencarrie.com or visit increase for Regatta last year and a people are holidaying in the UK and To order a Business Against Asthma
www.pencarrie.com group turnover of more than £110m therefore requiring suitable clothing, membership pack call
in the year to January 31, 2009. we believe we can only benefit from 0800 121 62 55 or email
Marketing director, Graham Rickard, these moves.”
corporate@asthma.org.uk
| 8 | April 2009
www.printwearandpromotion.co.uk
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