p5-14 News:Layout 1 14/04/2009 12:31 Page 6
INDUSTRY NEWS
A world first for carbon footprint clothing label
Ethical manufacturer, Continental Development and Energy Innovation, stages by 90% through the use of
Clothing, working with the Carbon and Deputy Leader of the House of renewable energy and low-footprint
Trust, has launched the world’s first Lords, said: “The label is a great way production approach.
carbon reduction label for textile to give consumers clear information Product manager, Mariusz Stochaj
products. It means that for the first about the environmental impact of said: “This is big news. We have, for
time, UK buyers will learn about the their clothes throughout their the first time, accurate
carbon footprint of their clothing. lifecycle - from manufacturing right measurements of the greenhouse
The new label will spell out the entire through to washing and disposal - so gas emissions of every component
lifecycle of the clothes, from raw they can be confident in the part that makes up the finished
materials and manufacturing, to sustainability of their clothing garment. Knowing the facts and
consumer use and disposal. choices.” understanding the environmental
Continental Clothing has The label will be used on a range of impacts of all the components of the
spearheaded the footprinting of printed T-shirt and sweatshirts and it product opens the door to delivering
textile products under the Carbon will put a number on the reductions sustainable clothing by incorporating
Trust’s pilot programme aimed to that can be achieved by consumers environmental considerations from
deliver low carbon economy. The through changing their washing, the early design stages.”
project is part of Defra’s action plan drying and ironing routines. The Carbon Reduction Labelled
for sustainable clothing launched at Continental Clothing have played range of T-shirts and sweatshirts is
London Fashion Week by Lord Hunt. their part by reducing the CO2 available in the UK through
Lord Hunt, Minister for Sustainable emissions from the manufacturing Adili.com
Selling bespoke made easy
Atech introduce wide-format
with Russell Solutions
textile printers
Russell is offering a newly upgraded and streamlined bespoke garment Atech Ltd is
service, Russell Solutions, for 2009. meeting the
26
pique polo
Russell Solutions believes that demand for more
shirts designing and ordering versatile and
garments should be as simple unique large format
as buying stock product. printing by
GO ONLINE
Not only can the newly showcasing the
updated Russell Solutions latest Bedigital
A
T
website allow you to select Texbejet direct-to-
OR
CONT your style, change an existing substrate printers -
A
CT US
style or start from scratch with including the PT2600RB and polyester. Disperse water-based inks,
your own design and needs but PT1880RB models - at the recent photographic speeds of up to 18
it can also be personalised, so your business name and logo appear at the Sign & Digital Show in Birmingham. m/hr2 and print qualities of up to
top and Russell Solutions becomes the bespoke solution to your Bedigital textile printers allow 1440pp ensure excellent quality
customers. printing and sublimation in a single graphics on textiles.
An accompanying brochure supports the website but it is neutral, device thanks to Roland-based Both printers have in-built calendars
supporting your business by allowing customers to have a reference tool technology and recent developments which has a direct effect on saving
in front of them or on their desk for easy access. And to support the in inks. Textile printing saves costs on power consumption and wastage.
website and brochure, new price transportation and storage, plus, with Atech also showcased a range of
Simply select a style and then choose your colour(s)
PL
lists are available for download
01
29
and fabric from those detailed on page 36–37.
Rib tipping available to order
from EU only.
(Rib tipping samples available some applications and dependent finishing products, including a large
only in this colourway)
Minimum: 250 pieces
online - a reseller version and
Delivery: 7 weeks from EU
upon media used, it can be easily re- format laminator, a 3m banner and
another blank for your customers. used time after time. textile welder, board cutter, eye-
Jane Saba, Commercial Manager A continual heat transfer process letting machine and a 1.6m roller to
for Russell Solutions, comments PL allows you to print in bright colours sheet cutter.
02
“Our aim this year was to make
PIQUE POLO SHIR
that are perfect for printing on Call Atech Ltd on 01707 373738.
ordering and selling bespoke
PL
00
garments as easy and as simple
as we could for you.
TS Look for the bear necessities
”Our new website allows you to pick from a wide range of pre-designed
styles; from t shirts and polos to fleece and soft shell jackets or to start New MM25 Zippie from Because decoration can be
from scratch, and design something completely unique to you. Mumbles is great for applied directly to his
“With our short order runs and fast sample turnarounds, we are fully customers wanting a tummy, anything that is
committed to working along bear that can be put onto Zippie will
make your mark
side you to provide the very best decorated directly onto. become permanent,
79
Make your mark on your garment(s) in a number of ways:
bespoke solution.” Embroidering is easy making him the perfect
Visit russellsolutions.eu.com/e- thanks to the innovative bear for customers looking
Woven back neck tape Back neck label
Standard: 1cm wide, max. 3 colours* Standard: loop label 5cm wide 3cm high, textile to request your back zip which allows easy access to for something a bit different that will
max. 3 colours*
catalogue, download a pdf of his tummy. carry their logo, name or slogan
Print or transfer decoration
Embroidery decoration SPECIAL REQUIREMENTS the catalogue and pricelists or Modelled on existing bear MM21 forever. As with all Mumbles bears,
COLOUR CHAR
contact the local Russell Honey, Zippie is a warm honey Zippie comes with a silver buzzing bee
Flag label
Standard; loop label up to 4cm wide x 1.5cm high, Logo engraved buttons
max. 3 colours* Standard: 18 ligne (approx. 1cm)*
Solutions office to register coloured bear with matching contrast ear pin, Mumbles branded swing tag
y paws and nose detail, as well as a and he’s suitable for all ages.
For more information please contact us to discuss T &
our interest in being a Russell
your own special requirements in more detail.
Padded woven zip pullers Pantone colours
Standard: 6cm long x 1cm wide, max. 3 colours* *Other formats available. Pantone colour matching service
Solutions reseller. chubby tummy. Visit www.the-mumbles.co.uk
| 6 | April 2009 www.printwearandpromotion.co.uk
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