p26-44 Ladieswear:Layout 1 14/04/2009 13:21 Page 38
FOCUS ON WOMENSWEAR
PENCARRIE
Fabric, fit, fashion and more
than 50 brands
WB149
With more than 50 brands to choose from, Hooded T-Shirt, both made in a soft and extra
PenCarrie offers a huge range of women’s wear. lightweight 100% cotton fabric. Both also have
“The range available is a reflection of just how shaped side seams for a contemporary fit. Fruit of
sophisticated the garment decoration industry has the Loom’s Lady Fit Organic Cotton T-Shirt,
become,” said Andrea Charteris, the company’s unbleached and undyed for a natural finish, is also
customer services manager. new this year. Okarma’s OK11 Ladies Organic
“All the designs focus strongly on the key elements Premium Fitted T-Shirt is also available from
of fabric, fit, fashion and colour. From leisurewear PenCarrie and comes in a range of six colours as
to corporatewear, from summer’s skinny tops to well as natural, with all dyestuffs Oekotex and
all-weather jackets, women will find promotional GOTS approved.
clothing that makes them feel and look their Skinnifit’s new ‘Touch’ Long Line ladies t-shirts are
best.” equally on-trend. Made from 100% viscose, all
The greatest variety of ladies’ styles is to be found three tops are fashionably long for wearing on the
in t-shirts, with all the top brands such as Jerzees hips.
Colours, Fruit of the Loom, Skinnifit, Hanes and SK260 ‘Touch’ Long Line Long Sleeve T-Shirt has a
Gildan offering numerous designs. gentle scoop neck; SK261 is a short sleeve style
Different necklines, sleeve style, body length and with a round scoop neck; and SK262 ‘Touch’
fit as well as fabric content and colour choices all Cuffed Vest is sleeveless and slinky.
contribute to the garments’ individuality. Options Hanes is another major brand to come up with
include plain crew neck, v neck, and scoop neck some delightful tees for women. The five tops in
tees; tees with button plackets, wrapover fronts, the new TasTy collection are made in a super soft,
and hoods; tees with long sleeves, short sleeves, silky feeling 95% cotton/5% elastane fabric; there
capped sleeves or simply vests or tank top styles. is no neck label to irritate the skin; and the fit is
“This year’s new t-shirt styles for women are flatteringly figure hugging.
generally lighter in weight and longer in length to the deep rib side panels and the thumbholes in
allow fashionable layering of clothes,” notes Feminine the cuffs.
Andrea. “There is also a clear trend towards ultra- Polo shirts for women are also plentiful. Henbury’s Corporate clothing forms another important
soft fabrics.” new H123 Ladies Puff Sleeve Polo Shirt is feminine category of women’s wear.
She highlights Fruit of the Loom’s SS87 Lady Fit and different. Also new from Henbury is the H306 As Andrea Charteris points out: “Women look for
Lightweight T-Shirt and SS88 Lady Fit Lightweight Ladies Stretch Pique Polo Shirt in 96% cotton with bust and back darts in tailored shirts, and often
4% elastane. like open collars. They want the option of ¾ length
Skinnifit meanwhile have given a stand up ribbed or cap sleeves in addition to long and short sleeve
collar to their new SK47 Club Ladies Pique Polo choices.
Shirt. “Many will choose a wrap-around style or a top
For fashionistas, Wombat is the brand to go for with a side zip (rather than a button through style)
and three of their new styles for 2009 are ideal for depending on what role they perform at work and
summer. The WB149 Girls Shelley Beach Vest, with what will be most comfortable and give the best
its racer back and six button placket, is made from fit.”
a soft feel 100% Fairtrade certified cotton jersey. Kustom Kit and Russell Collection both provide
JH055
The WB358 Girls Adventure Zipper is a long some excellent ladies’ corporatewear options.
sleeved, pigment dyed, semi-fitted zip-neck sweat Seven tops from Kustom Kit fill the niche for
in a 100% cotton loop back fabric that is also soft design-based, elegantly casual clothing. Amongst
to touch; the curved side panels in reversed loop new styles for this year are the K756 Ladies
back fabric give the garment cult appeal. Raglan Sleeve Wide V Neck Corporate Top (a short
Another style, WB957 Girls Casual Cords are fitted sleeve style with a deep and wide crossover V) and
in shape with a slight boot cut. Pockets carry lots the K758 Ladies Long Sleeve Deep Round Neck
of fashion detail; the flattering 5cm deep Corporate Top (a long sleeve style with the
waistband has belt loops; and the V shape back interesting finishing touch of two epaulettes at the
yoke gives an extra neat fit. front neck fastened with matching buttons).
Another zany newcomer is the JH055 Girlie Zoodie Russell Collection’s shirts for women, generally
from AWDis. This zip-through hoodie with front more traditional in style, include the new non-iron
pouch pockets has clever detailing such as the and casual shirt collections. A total of six new
small hidden opening in the front pocket for an styles have been introduced for this year. Kustom
earphone cord to pass through. Kit’s corporate tops and the many styles from
Nine colour choices include hot pink and true Russell Collection all feature in the easy-to-find
violet. Skinnifit also has new styles to add to the shirts section of PenCarrie’s brochure.
sweats and hoodies available for women. Their Jackets form yet another sector of women’s wear
new SK55 Ladies Button Top Sweatshirt is a slim and PenCarrie stocks ladies jackets from Jerzees
fitting, drop shoulder style with an unusual, soft Colours, Result, Regatta and Stormtech, who all
and ribbed, high neck collar and three button offer a variety of styles, many of them new for this
placket. year.
Skinnifit’s SK56 Ladies Premium Hoodie matches
up well to styles available on the high street: the For more information call 0800 252248; Email
hood is double layered and design touches include
sales@pencarrie.com;
www.pencarrie.com
| 38 | May 2009
www.printwearandpromotion.co.uk
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