p56-70 Teamwear.e$S:Layout 1 14/04/2009 14:12 Page 55
FOCUS ON TEAMWEAR
BEECHFIELD
Team up with Beechfield Brands
Join the
Beechfield Brands has produced Play to Win 09 to highlight the integrated
teamwear offering across its Beechfield (headwear), BagBase (bags) and
Quadra (bags and promotional accessories) collections.
Teamwear
The 4-page leaflet acts as a visual overview of Beechfield Brands’ Teamwear
combinations, and makes a highly effective mailer.
Products are grouped by their teamwear colourways. For example, there are
11 styles in the popular Classic
Red/Black/White team colourway. These
Revolution
range from the new Beechfield B181
Coolmax© Performance Cap to the BagBase
BG571 Teamwear
Backpack and the
Quadra QD76
Teamwear Shoe Bag.
Eight popular
Teamwear
colourways are
illustrated.
Roger McHugh,
managing director,
said: “Teamwear
is all about creating
a coordinated look across
every member of a group… to
realise a cohesive team image. Beechfield Brands
has taken this concept and run with it in 2009. We’ve selected a squad of
sporty bags, headwear and accessories; developed a series of dynamic team-
themed colour schemes; and brought the two together to create
comprehensive Teamwear ranges that are tailored to the needs of clubs,
teams, societies and supporters’ groups.”
Roger adds that Beechfield Brands’ Teamwear colourways coordinate
perfectly with the team colours used by the leading promotional apparel
brands. “This allows our customers to easily assemble a totally coordinated
teamwear package, comprising T-shirts, polos, hoodies and outerwear, plus
headwear, bags and accessories,” he explains.
Beechfield Brands’ in-house colour lab is equipped with the latest colour
management technology, including a state-of-the-art spectrophotometer,
ensuring that colours are accurate and consistent between brands, product
designs and fabric
types.
For example, the
Beechfield B171
Teamwear
Competition Cap is
BB171171 TTeameamwear Competetition on Capap
made from 100%
brushed cotton twill,
while the B49
Teamwear Beanie
Knitted Hat is made
Black/Classic Red/ Black/Classic Red/d/ Black/GraphitBlack/Graphhitee Gr Greey/y/ Black/WhitBlack/White BBottleBottle Grl GGreeen/ en/ Briight Royal/ ght Royal/
WhitWhite WhitWhite Black/WhitBlack/White Black/WhitBlack/White
from 100% soft-feel
acrylic. Yet the
individual colours in
the French
Navy/Classic
Classic Red/ Classic Red/ Frenchench NaNavy/y/ Frenchench NaNavy/y/ Frenchench NaNavyy/Whit/White Orange/Black/WhitOrange/Black/White
Red/White colourway
Black/White Classic Red/WhitClassic Red/White Puttyy/Whit/White
look virtually identical
BB4949 TTeameamwear Beanie Knnittitted Hat
on both styles. Those
same colours are equally consistent across the BagBase BG572 Teamwear
Holdall (in 600D polyester) and the Quadra QD360 Pro Golf Umbrella (in
Sky By Blue/Flue/Freench Nanch Navyy// Yellellow/Black/Whitow/Black/White Black/Classic Black/Classic Black/GraphitBlack/Graphitee Gr Greey/y/ Bright Royal/ ight Royal/
polyester pongee).
WhitWhite Reedd//WWhite WhitWhite Black/WhitBlack/White
“You really notice the importance of colour consistency when you start
putting together different styles in a teamwear package,” notes Roger
McHugh. “Thus the quality of Beechfield Brands’ caps, hats, bags and
accessories will ensure a consistent team image and contribute to spirit of
togetherness fostered by a well-executed teamwear wardrobe.”
Classic Red/ Classic Red/ Frencench Nah Navyy/ / Freench Nanch Navy/Wy/Whithite
Black/White Classic Red/WhitClassic Red/White
The Play to Win 09 leaflet is free from the Beechfield, BagBase or Quadra
websites using the ‘Contact Us’ feature. Visit www.beechfield.com;
www.bagbase.com;
www.quadrabags.com.
Pencarrie 0800 252 248 | Prestige 0800 652 1234
UK Leisurewear 0800 220 995 | IS Enterprises 0800 328 3868
www.printwearandpromotion.co.uk
Ralawise 0800 212 180 | Ralawise Ireland 1-800 599 599
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