postcards:Layout 1 14/04/2009 12:45 Page 71
POSTCARDS FROM THE EDGE
who thought that the quick route to a million picked up by loads of people who then somehow go like a rat up the proverbial, and then your
inbound links was to collaborate with sites like end up linked back to your site. The more fun it real customers are more likely to see you –
‘Big Floppy Whoppers,’ and ‘Debbie Does is, I guess the further and wider it’ll spread. upside down enough for you?
Doncaster’, but Google took a dim view of that Which takes us onto viral proliferation – nothing Sounds easier than a nurse on pay day (that’s
kind of jiggerypokery and booted them off. to do with washing your hands after you’ve been the death warrant signed right there) but the
The internet however is in constant flux, and a for a jimmy. This is the dream scenario where you fact that there are big dollars an hour
new environment that the IT Wallers call Web 2.0 just put stuff out there; could be an application companies specializing in the smoke and mirrors
emerged. Clearly, I understand this as well as the as above, or that hilarious youtube video of the of Web 2.0, leads me to believe that like a nurse
wiring diagram for the Hubble on pay day, it’s all a lot more
Telescope, but let’s try and touch complicated, delicate, intelligent, hard
on a few features of this ethereal working, under valued, unnervingly
dimension.
Blogs – they consist of short and
often mundane articles on
anything from pencil sharpening to “
. . . but it will be picked
beautiful and downright marvellous (am I
off the hook yet?) than we are led to
up and endlessly
squirrel hunting, but if the blog is
passed
believe.
We’ve no choice, we must do battle with
the above – if it all seems a hideous fog
integral to your site (and not the
usual off the shelf bolt on jobbie)
on around the world,
take heart though, because coming your
way soon, yep, you guessed it, Web 3.0.
and it’s full of relevant constantly
up-dating text, the search engines creating a snowball that
Before you straddle a large rocket and hit
the ‘launch’ button, I suspect that this
will love you apparently.
Social networks – we’ve already
could soothe the fires of
will all be a bit more predictable. Look
out for BT collecting everyone’s surfing
touched on these – Myspace, habits and flogging them to us, so we
Bebo, and yes, yes, yes, I’ve got a
Facebook account…there, happy
Satan’s harris
now? Clearly I don’t understand
why they work, but in the space of
a few weeks of setting up a
”
can target our customers more clearly
etc, and so on, for example. Doesn’t
mean I want it though – I’d swap the lot
for a late 50s’ P4 Rover, a stout pair of
Grandsons, a puff on the old burr walnut
Twitter account (I’m going to own up to my shoe mother in law attempting the Pamplona bull run, and a time before technology. And so if you’ll
fetish at this rate of honesty) we seem to be in flip flops - but it will be picked up and permit me the indulgence, I shall leave you in
attracting large amounts of what I’ll loosely call endlessly passed on around the world, creating a the capable hands of Rupert Chawner Brooke,
interest. Baffled as to why they work, I’ve just snowball that could soothe the fires of Satan’s and a small slice of old England…
called a bloke from a company half amusingly harris. In a strange and wholly new sense you Say, is there Beauty yet to find?
called the Three Marketeers – he should have could be marketing to the most internet active And Certainty? and Quiet kind?
stuck to wearing frilly shirts and sword fighting, people who aren’t your ideal customers, but who Deep meadows yet, for to forget
he sounded more baffled than me – thanks for will get you the most The lies, and truths, and pain? . . . oh! yet
that Porthos. coverage. This gets Stands the Church clock at ten to three?
Applications and Widgets – looks like you create you the most And is there honey still for tea?
a really useless tool, like the ability to take a links, up the
photograph of yourself and change the size of rankings Cheers,
your hooter, make it available in the most you
crowded internet shipping lanes, and it’ll get Paul
www.printwearandpromotion.co.uk May 2009 | 71 |
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