p26-44 Ladieswear:Layout 1 14/04/2009 13:16 Page 30
FOCUS ON WOMENSWEAR
BLUE MAX
The Penthouse Polo - fit for a lady
The core product in the Blue Max ladieswear range portfolio for 2009.
is the acclaimed Penthouse Polo – now the A classic design, available in either long or
benchmark for quality in the portfolio. short-sleeved versions, four colour
The Ladies Penthouse is gently waisted for a more options and nine sizes from 8 to 24
flattering and feminine shape but boasts the (and size 6 in white), these shirts
quality and easy care characteristics of the original are a smart choice for ladies at
Penthouse. work or at play.
The Ladies Penthouse is available in nine colours The shirt has a flattering
including new pink and nine sizes ranging from 8 darted body in crease-
to 24. resistant 125gsm pinpoint
The Penthouse is made in a durable easy care 85/15 Cotton/Poly easy
65/35 200-210gsm super-tight knit fabric that care material with a non- a more
provides a perfect base for embroidery and can be button collar. flattering
washed at 60 degrees and tumble dried. Fleeces continue to be a shape. The
Blue Max has noticed an increase in demand for highly popular item in Microfleece is available
the smaller sizes of the Ladies Penthouse by corporate and leisurewear, in six colour options and sizes
schoolwear retailers. This style of is becoming the offering a casual layer of that now range from 8 to 24.
preferred option with secondary school teens. warm clothing for spring.
The fitted Ladies Oxford Shirt, right, is another The Blue Max Ladies Microfleece is made from a Contact Blue Max on 0845 23 00 888 or
best-seller in the Blue Max dedicated ladie wear cosy 260gsm fleecy fabric and is gently waisted for
www.bluemaxgroup.co.uk
BTC
New addition has great fan base
BTC activewear has increased its range of Shirt to their growing
ladieswear for 2009 including the addition of the range of Organic textiles
Fanshirt. Often referred to as the ‘No1 fitted T-Shirt with 90% lower carbon
range to the Music Industry’, the successful range footprint. This really is the
of designer fit-and-feel T-Shirts includes the best ultimate ethical Poloshirt
selling Sweety Ladies Short Sleeve Fitted T-Shirt: a – Organic, Fair Wear and
single jersey tight knit shirt with a super soft touch Climate Neutral, with the
available in 12 colours and tailored for a retail entire range certified by
look. the Soil Association and
The range also includes the Melody Ladies Crew the Carbon Trust.
Neck Fitted T-Shirt a fitted interlock shirt pre- BTC activewear has
washed to avoid shrinkage
and the Jasmine Short
Sleeve Distressed T-
Shirt.
Also new for 2009
are two new
ladies’ Polo
Shirts from introduced additions include the BMF-1W
Kustom Kit: the St Stormtech’s Women’s Eclipse Bonded
Mellion Polo Women’s Fleece Shell Jacket, ESX-2W
features comfort Mojave Coolmax Women’s Shell Jacket and
finish cuff Polo to their the HS-1 Women’s
seams, open range. Epsilon H2xtreme Shell –
sleeves and Produced using all of which are available
a slanted 100% Coolmax in matching men’s sizes
placket with extreme BTC activewear also offer
women’s moisture the Regatta range for
fastening. management 2009 and new to the
The Kate and featuring ladies’ section is the
Comfortec a rib knit Ladies’ Stage Padded
Polo features collar with Promo Bodywarmer.
a double roll contrast Made from 100%
tip flat knit tipping, Polyamide with
collar/cuff, tapered Thermoguard insulation
2% Lycra for silhouette featuring a shaped fit and
added with cap a choice of 5 colours.
comfort and sleeves this
a choice of quality Polo For more information call
10 colours. carries 0121 505 5177, e-mail
Earth Positive Stormtech’s 3
co9@btcactivewear.co.uk
have added a year warranty. or visit the website
Women’s Polo Other Stormtech
www.btcactivewear.co.uk
| 30 | May 2009
www.printwearandpromotion.co.uk
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