p26-44 Ladieswear:Layout 1 14/04/2009 13:14 Page 26
FOCUS ON WOMENSWEAR
Let’s hear it for the girls
When it came to workwear, sportswear, leisurewear or outerwear, women often had to forsake style for
practicality. But that was then. These days, it’s all about feminine fit, flattering shapes, lighter, breathable
fabrics and a colour palette that’s bang on trend. Even the classic Tee and polo shirt have had a make-
over. And, of course, manufacturers are mindful that whatever the garment, it must fulfil the requirement
for easy decoration. Debbie Eales looks at what’s new in the womenswear sector
AMERICAN APPAREL B&C
New to wholesale The women’s specialist
The new viscose tee For several years already, B&C has been (68 styles),
RSAVC400 and viscose offering styles created especially for women. It available in the
tank RSAVC401 are new to began with the B&C Women-Only, a model all B&C
wholesale from American reserved exclusively for women and designed to range.
Apparel. fit the female body perfectly - it is among B&C will be
The RSAVC400 today's best sellers, and represents a blue chip enhancing
Viscose Sexuali-Tee is an in the B&C collection. the concept
ultra-light oversized T- In 2007 B&C launched the glamorous and this year with
shirt made with Viscose, feminine B&C Love Collection, dedicated
a rayon material that entirely to women.
has a silky appearance It includes 11 firmly fashionable styles
and feel. Medium is produced exclusively for women. Cuts, nine
approximately 31 1/8ins materials and colours: everything has new
(79.1cm) in total length. been carefully thought through in styles for
Sizes are: +1/Small, order to offer a world of sensuousness. men and
+2/Medium, Whether it’s a low-cut or puckered collar, women.
+3/Large. Dry clean loose-fitting or body-hugging, the T- Among
only, it is available in shirts, polos, jackets and shirts these
black with grey of the Love Collection are:
taupe coming show the B&C woman 3 T-shirts: B&C
soon. in all her femininity Exact
The RSAVC401 and modernity. 190/women, B&C
Viscose Sexuali- In 2008, B&C Women-Only PC
Tank is an ultra- reaffirmed its and B&C BIOSFAIR
light oversized position as the Tee/women; 3 polo-
tank also made women's necks: B&C pure Safran
with Viscose. specialists LSL/women, B&C
The +2 is by Heavymill/women, B&C
approximately 31 launching BIOSFAIR Polo/women,
7/8ins (81cm) in the Duo and 3 jackets: B&C
length. Sizes are: Concept. Sirocco Metallic/women,
+1/Small, Because men B&C Attitude/women and
+2/Medium, and women are B&C Hooded
+3/Large. Dry not the same, and Softshell/women.
clean only, it is because women like B&C women's styles in brief: styles across 6
offered in black being women, the ranges, representing 82 colours from the B&C
with grey taupe Duo Concept is palette. Always keeping up with the trend, in
and slate available soon. available in two terms of both the cut and the colour.
versions - one for
For more information visit women, one for men Find out all about the B&C women's styles at
www.amaericanapparel.net/wholesale comprising 36 Duos
www.bc-collection.eu
| 26 | May 2009
www.printwearandpromotion.co.uk
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