postcards:Layout 1 14/04/2009 12:44 Page 70
POSTCARDS FROM THE EDGE
Get webwise
and click
on to
new ways
Paul
www.bgdf.co.uk
Stephenson
Printwear
of selling
Promotion
&
The Internet has brought many unique benefits to marketing, one of which
being lower costs for the distribution of information and media to a global audience.
But it can be a minefield. This month, Paul Stephenson unravels the complexities of marketing your
products and services online
W
hat are you they’re Myspacing,
doing right Beboing, Twittering,
now? foruming, blogging and
Facebook needs to ding dang doodle doing.
know. It’s so important And so onto this week’s
it wants you to write sizzling topic, internet
the answer in a large marketing.
box at the top of your In the days of the steam
homepage. It’s powered print shop, it
tempting to shout ‘I’m was easy enough –
on bloody Facebook, we’re selling workwear,
what do you think I’m so we’ll take some
doing right now? photos of a toothless
There’s an outside goon in a hard hat,
chance I’m not scuba knock up some
diving!’ But people do brochures and bang
seem to think that their them out to all the local
activities are of businesses. They get a
sufficient interest that phone call, and then our
the world really ought rep appears, puts a fag
to know. And so we out in reception and
discover that Darryl’s talks about reinforced
new fungal foot gussets and the size of
powder is proving unsuccessful, and that witnessing the steady decline of community is it his ruler pocket. But then along came the
Sambucca has bought a cheap pair of nothing more than a garden wall, over which to internet and it wasn’t so straightforward,
straighteners and set her hair on fire. comment on Doreen at number 43’s washing? especially for us ink jockeys, still convinced that
I recently noticed a friend of mine broadcasting It’s bringing people together, but it does cause microwaves were created by witchcraft.
that ‘At the moment, Charles is eating rice’ - I’ve us something of a problem. It means that our But it seemed like if you got in there early, had
not been that fascinated since the days of customers are all over the place; it’s like trying to yourself a few key words, chucked in a little pay
televised chess. understand the movements of a swarm of per click and some fresh relevant content you
But it’s harmless enough isn’t it? In a society drunken wasps – when they’re not Facebooking were in with a shout. There was the odd clown
| 70 | May 2009 www.printwearandpromotion.co.uk
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