PAGE 3 CONTENTS :p3, contents jan 14/04/2009 13:11 Page 3
CONTENTS
Printwear
EDITOR’S COMMENT
&promotion
THE TOTAL PROMOTIONAL PACKAGE
Been there, done it,
EDITOR
Deborah Eales
got the T shirt . . .
E-mail:
deales@datateam.co.uk
We’ve all said it. But it got me wondering about the origins of the humble tee – especially after puttiing
ADVERTISEMENT MANAGER
together this month’s Focus womenswear feature and discovering exactly how far the T shirt has come –
Tony Gardner
especially for women – in such a short space of time.
E-mail:
tgardner@datateam.co.uk
According to The T-Shirt Book by screenprinting expert Scott Fresener, we can thank the US Navy for the
humble tee.
As early as 1913, the US Navy adopted a crew-necked, short-sleeved, white cotton undershirt as issue to
CLASSIFIED AND
be worn under a jumper. Legend has it that it was introduced to cover sailors' chest hairs!
PRODUCTION It wasn't until the late 1930s that companies, including Fruit of the Loom, started to market the T shirt in
Neale Salt earnest.
E-mail:
nsalt@datateam.co.uk
Originally, or course, the T shirt was not meant to be seen. And the T shirt industry suffered a setback
when, in 1934, Clark Gable stripped off his dress shirt in the movie "It Happened One Night," to reveal no
ADMINISTRATION
T shirt at all. Women swooned, although fortunately for the T shirt industry, the garment remained an item
Hannah James
to be worn under a dress shirt, or work shirt. Later, stars such as Marlon Brando (A Streetcar Named
Desire), James Dean (Rebel Without a Cause) and a young Elvis Presley made the T sexy.
E-mail:
hjames@datateam.co.uk
The first printed T shirts appeared in the Second World War. The Smithsonian Institute displays the oldest
printed shirt on record, emblazoned with the phrase "Dew-It with Dewey" from New York Governor
PUBLICATION MANAGER Thomas E. Dewey's 1948 presidential campaign. Nonetheless, T shirts were still meant for men until
Richard Smith
marketing gurus including Walt Disney began to "flock" letters and simple (often peelable) designs onto
E-mail:
rsmith@datateam.co.uk
T shirts to be sold as souvenirs. Then came the '60s, when hippies abandoned traditional dress for tie-dye.
T shirts became one of the easiest, and cheapest, forms of clothing to buy and dye. And a whole industry
P
was born. It is now reckoned that more than two billion T shirts are sold worldwide each year.
UBLISHING DIRECTOR
Andrew Castle
Now that has to be good news in these straightened times!
Have a good month.
E-mail:
acastle@datateam.co.uk
deales@datateam.co.uk
27
51 60 64
ABC 5,810
For the period January to December 2008
ISSN 0967-2486
Published in Great Britain by:
Datateam Publishing Ltd
London Road
Maidstone, Kent FOCUS FEATURES REGULARS
ME16 8LY
Tel: (01622) 687031
Fax: (01622) 757646
26 Womenswear 5 Industry news
e-mail:
These days, it’s all about feminine fit, flattering
printwearandpromotion@datateam.co.uk
shapes, lighter, breathable fabrics and a colour 14 Legal news
palette that’s bang on trend. Guy Bastable on the new corporate manslaughter
Printwear & Promotion is available on
Subscription priced £74.00 (UK), 50 Screen printing
legislation and how it could affect your business.
£85.00 (Overseas), £99.00 (Airmail)
Food for thought: A mental spring clean for
15 The Schoolwear
textile ink, plus T shirt printer Joe Moore on
surviving the credit crunch.
Association
A new campaign aims to end the VAT
54 Teamwear .
discrepancies on school uniform.
Style, performance and personalisation are key to
16 Promota
the teamwear market, with Sport England
This month we look at the importance of branded
predicting the sector will grow by more than 16
items for universities.
per cent over the next five years.
19 Business Monitor
COMPANY PROFILE
Targeting government contracts is not a gimme.
But there is a huge amount of money looking for
46 Mantex Embroideries
suppliers. Paul Clapham gives you some pointers.
Colour reproduction by Mantex is gaining a reputation for fast and
24 Cover story
Design and Media Solutions
efficient delivery of quality printwear garments.
Tel: 01622 681366
GILDAN illustrates its commitment to corporate,
Printwear & Promotion talks to company founder
social and environmental stewardship.
Design and origination
Amar Grewell.
bking@designandmediasolutions.co.uk 48 BPMA
The publishers do not necessarily agree with the views
expressed by contributors, nor do they accept any
FEATURE
Adrian Ferrand talks about the new bpma
academy certificate.
responsibility for any errors of translation in the subject
matter in this publication. 22 Getting online 70 Postcards from the Edge
Suppliers have contributed towards the production costs of
some of the editorial photographs/material in this issue.
Simply having a website is not enough these days. Paul Stephenson unravels the complexities of
Wilcom tells us how it should be done. marketing your products and services online.
www.printwearandpromotion.co.uk May 2009 | 3 |
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84