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powder people


1995


2016 UP ON BEAVER MOUNTAIN


Not much has changed over the years at this beloved family resort. by Melissa Fields


I


n 1964, while on their honeymoon in Las Vegas, Ted and Marge Seeholzer received


a call from Ted’s dad, Harold. “He told us it was time to come home and help get the mountain open,” Marge recalls. “I thought, ‘what have I gotten myself into?’” But even before she’d said “I do” to Ted, Marge was happily sucked into the Seeholzer clan’s all-encompassing passion, Beaver Mountain. Harold Seeholzer and his wife, Luella, started


Beaver Mountain in 1939 to provide winter recreation for their children. After marrying Ted, Marge joined her husband in heading up the mountain’s food service and hiring. But for the most part, resort operations at “The Beav” ran then much as they do today. “Everyone pitching in and wearing many hats to get the job done,” Marge says.


16 skiutah.com | 2016–17


Marge moved to the ticket RƫFH LQ


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stayed there ever since. Just before he died in 1968, Harold made


Ted general manager and Beaver Mountain’s first full-time employee. Marge moved to the ticket office in 1970 and has stayed there ever since, working from 7 a.m. until 4:30 p.m. most days of the winter. “Only the groomers beat me here,” Marge smiles. When Ted passed away in 2013, Marge and their children, Travis and Kristy Seeholzer and Annette (Seeholzer) and Jeff West, carried on managing the resort. “I may be the major


stockholder in the company, but Jeff and Travis are the most important cogs in the Beaver Mountain operation,” Marge says. “And their wives, Annette and Kristy, are also very much involved in the business, and I am so grateful for all four of them.” The 2016–17 season marks the 77th year the Seeholzer family has owned and operat- ed Beaver Mountain, making it the longest continuously family-run ski resort in the U.S. Along with “being thrifty,” Marge credits the hundreds of loyal guests who return year after year for allowing the Seeholzers to keep the business in the family. “We don’t have overnight accommodations here and there’s no bar,” she says. “What our guests like about this place is that they are immediately treated like family. Our guests are our best friends.” 


Read more about this old-school gem at skiutah.com/beaver


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