Reuters Study Finds Newsmax ‘Top News Brand’
A
new reuters study finds that newsmax is one of the most influential news brands in the U.S. The Reuters Institute for the Study of Jour-
nalism released its annual Digital News Report, survey- ing 100,000 people across 47 countries. It found Ameri- cans are turning to just 12 news brands offline for news. And Newsmax was one of them. Reuters found that 8% of Americans — about 25 mil-
lion — turn to Newsmax for their news at least weekly. Newsmax ranked close to well-known news brands like The Wall Street Journal, Washington Post, and The New York Times. “Newsmax’s rise is even more
stunning considering the new- ness of our brand, Big Tech’s efforts to thwart us, and several virtual TV distributors still keep- ing us from their subscribers,” Chris Ruddy, CEO of Newsmax, said.
The Reuters study found that Newsmax is taking close to 30%
of Fox News’ total audience. The Reuters study did not include Newsmax’s signifi-
cant reach online through its popular app Newsmax+, its website
Newsmax.com, and its massive social media following on platforms like Facebook, X, and Truth Social.
Newsmax estimates it reaches 40 million Americans
regularly through all its platforms. Other surveys have also found Newsmax’s brand is
rising and resonating among U.S. consumers. Last year, the Economist/
Reuters found that 8% of Americans — about 25 million — turn to Newsmax for their news at least weekly.
a public offering, and noted the network witnessed a significant viewership bump in 2020 and again in 2023 in the aftermath of Tucker Carlson’s firing from Fox News. The Washington, D.C.-
based Axios compared Newsmax’s public offering plan to former President Trump’s successful public company Trump Media, which operates the popular Truth Social app. Axios cited Trump’s
strong praise of Newsmax, mentioned in the company’s promotional material. Ruddy told the Hollywood Reporter the decision to
raise capital and go public is meant to capitalize on what he sees as a boom time for conservative media, sparked in part by Trump’s Truth Social. He said that the success of
Trump Media & Technology Group was a factor in Newsmax’s decision making. “They did $4 million last
year in business and they have a value today of over $7 billion — I think it is a testament that the marketplace is very strong for new media, conservative- leaning media,” Ruddy said, adding that other companies that went public, like the conservative video platform Rumble, also played a role.
YouGov annual survey of Trust in Media found Newsmax was among the most trusted cable news brands, ranking with out- lets like CNN, MSNBC, Fox News, and Bloomberg. Nielsen reported that in 2023 Newsmax was the only cable news channel to see significant ratings growth across all day- parts, making it the fourth-high- est rated cable news channel in the nation.
“Our plan here is that we
would basically get a lot of stakeholders in Newsmax interested in promoting and growing the company, so it’s a good way of partnering with hundreds of thousands of investors across the country,” he said. “Now more than ever,
especially in this election year of 2024, America needs Newsmax and you can join with us as an investor,” Ruddy said. Prospective investors
who meet the qualifications of an “accredited investor” can invest as little as $5,000 in this offering and join Newsmax as a shareholder
and owner. Generally, individuals
are considered accredited investors if they have a net worth greater than $1 million (excluding their primary residence) or incomes in excess of $200,000 in the last two years with the expectation of the same in the current year (or $300,000 with a spouse).
GET PRE-IPO SHARES IN NEWSMAX
Full offering details and the ability to sign up to learn more about our contemplated public offering can be found at
NewsmaxInvest.com.
AUGUST 2024 | NEWSMAX 37
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