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WE’D LIKE TO KEEP A FOOT IN THE


FASHION WORLD, AND A


THE ART WORLD


FOOT IN


On the other side it is definitely intimidating [and] it can be a bit of a break to your journey, because people don’t take you that seriously, they don’t believe you are working hard and they assume everything comes easy. Actually, many times it’s even harder. People assume you have a lot of money financing the business, which is definitely not the case, we are a proper start up and are financing it ourselves at the moment. At the beginning [my family] didn’t take me that seriously, to be honest. But as time evolved and the work developed, they saw our commitment, and the pieces came to life. The feedback now has been really positive, and they are really supportive and curious. All the women in the family love to wear the pieces themselves.


50 CAMPDENFB.COM


How do you move your stock primarily? L: From the pop-up we’ve been able to create a strong and loyal clientele. We have events [at the Notting Hill studio], so we have a direct- to-customer route that way. We also sell on our website. We work with the Elisabetta Cipriani Gallery, who commissions world-renowned artists like Ai Weiwei and Ania Guillaume to make jewellery. In terms of fashion, we are in two stores right now. One in Florence called Flow, another in Mykonos in Belvedere Boutique.


Where do you see the business going in the next five years? S: Don’t tell God about your plans, because it will make him laugh! We are looking at other materials and we will expand the collection of jewellery, and also work on creating bags and expanding the couture range. L: We’d like to keep a foot in the fashion world, and a foot in the art world. We will develop our direct-to- customer route and work with other strategic partners, where we have common ethos.


ISSUE 74 | 2018


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