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The sweet smell of success


Turnover has grown more than


in the last 10 years 300% Then Mane paused and invited his nephew


Victor Mane to the stage. Victor, a fifth-generation family member and chemical engineer in the family business, spoke eloquently about his desire to continue embracing sustainability and accepted the challenge of building on that success on behalf of the next generation. It must have been a moment to savour for Jean


Mane who has helped transform the family business into an operator in 38 countries with sustainable development at the heart of its corporate policy. His focus on innovation and globalisation led the


company to extensive growth and made it one of the worldwide leaders in the fragrance, flavour design, and ingredients industry—the fifth-ranked globally and first in France. To get to that level, it invests almost 9% of revenues into research and development annually, equivalent to $87 million in 2016.


Jean has a proud history to look back on. He was


appointed president of the group in 1995 when his father, Maurice Mane, retired to become chairman of the supervisory board. Maurice’s other son, Michel, became president of the Americas region. Maurice had taken over from his father Eugène in 1959. Eugène and his brother Gabriel modernised and developed the business internationally upon inheriting the company that had been founded by their father, the first Victor Mane, in a small distillery producing fragrant materials from regional flowers and plants in 1871. “Looking back over my 23 years of leadership


at the head of the MANE Group, I would say that authenticity came first, as a prime manifestation of intellectual honesty,” Jean Mane says. “I had a family name, my collaborators had to


discover who the MANE behind my first name was. Authenticity was the most important thing to ensure my collaborators would not lose time in discerning how important the proportion of Dr Jekyll in Mr Hyde was! Right or wrong in my assumption, I believed that authenticity and consistency was the surest way to attract trust and respect that would become reciprocal.”


I b el i e v ed t h a t


au t h e n t i c i t y a n d cons i s t enc y wa s t he su r e st way to a t t r act tru st an d r e s p e c t t h a t wou l d b e come r e c i proc a l


22 CAMPDENFB.COM ISSUE 74 | 2018


Top: Jean Mane and his nephew Victor at the 7th European Families in Business Awards 2018, organised by CampdenFB


Below from top left clockwise: Production in the 1950s, overseen by Maurice (left) and Eugène Mane


Opposite: MANE HQ in Le Bar- sur-Loup, in southeastern France


€1.06 billion


€1.15 billion 2016 turnover


2017 turnover ($1.31 billion) in sales ($1.17 billion) in sales


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