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“We screen them to discover new functionalities


such as odour control management or bactericide and fragrancing properties, such as Betahydrane for instance,” he says. “The heart of MANE’s innovation strategy will remain


in the hands of our seamless team of people reinventing our future with disruptive technology.”


Base notes Of course, MANE has its fair share of business barriers. It is not immune to instability or reversibility in tax law, especially inheritance tax. This uncertainty is a growing pain when the huge amount of tax to be paid is incompatible with the need to grow the business internally and increase its value, he says. The instability of the demand from Health Risk


evaluation bodies is also a growing pain in both the group’s


segments, flavours and fragrances. For the


flavouring substances, the firm is still waiting for the full evaluation of 8% of the European Flavour Association’s (EFFA) application dossiers. The rules for evaluation, deletion, or restriction on the EU positive list vary with time and under political or public opinion pressures, some based on “fake science,” he says. “Our clients add to this uncertain tyranny by asking us


to anticipate on potential yet unpredictable deletions and therefore to reformulate some of our products. “Each time a new health warning emerges, based


rightfully on new scientific evidence or solely based on highly suspect scientific studies, tweets and gossips from influential millennials or political cowardice not to surrender to any situation, right or wrong, which


prevent them the gain of a few votes, we must anticipate


to


produce new evidences for the authenticity of our products. “ Although a taskforce within


exists


company whose role it is to predict trends in the not-so-distant


future,


Mane says he can only be sure that “our future is uncertain and we must be prepared with a certain humour to face impossible or unrealistic scenarios which


will


cascade down from the consumer to the client to their supplier—us.”


PHOTOGRAPHY: MATTHIEU DORTOMB


The heart of MANE’ s innovat ion st r at egy wi l l r emain in the hands of our seaml ess team of peopl e r einventing our future wi th di srup t ive t echnology


A third threat is to MANE’s intellectual property.


Trading products which are hybrid between intellectual works of art and chemical recipes, he says the group is constantly challenged to be more transparent about the molecular content of “our beautiful cuisine”. However, he doubts communication to the public of chemical names is going to positively influence their attitude towards chemistry, “when only 4% of the French admit they like chemistry as a subject for their baccalaureate or doctorate studies.”


The fifth element In addition to nephew Victor, Mane’s daughter, Samantha Mane, is part of that fifth generation working to take the group well into the 21st century as director of its Europe, Middle East, and Africa (EMEA) region. What is his advice to her as she works alongside in consolidating the business? “If I were sure to really apply them all myself, I would


could


advise any of the members of the fifth generation of the MANE family to respect les Accords Toltèques, a code of conduct towards a serene life which are taught and explained by Don Ruiz, a Mexican author of Toltec spiritualist and neoshamanistic texts. “Any company, especially a family-owned business,


has a soul, principles, passion and is made of the flesh and blood of their human resources,” Mane says. “In as much as my major at school or university was


the


synthetic organic chemistry, what I learnt is that it is an experimental science. And human chemistry is far more complex than chemistry itself. His philosophy is reflected by their employees, with


a majority rating family governance as being one of the best parts of working at MANE. “My eldest daughter Samantha, her cousins and sisters


likewise, have learned, or will learn, to be humble in front of such complexity and keep a passion to learn and a strong capacity of resilience relying on an entertained sense of humour,” Mane says. “All of them know that I am personally available day


and night for advice… for what it is worth. I opine there is no absolute rule and even avoiding the errors of the past is not a guarantee to be led by impeccable leaders.”


CAMPDENFB.COM 25


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