PR OFILE


Business split Ingredients


Fragrances 8% 35% 57% Flavours Business split 5,500 Employees


Branch offices in c 38ountries


Manufacturing on 25 sites


“Motion and emotion: we


must capture what moves, otherwise our own products will be considered obsolete by our clients. Helping them win market shares through successful launches or re- launches of their iconic


products needs the capacity to create new emotions at a faster pace, with new ingredients. Nevertheless these [need to be] compliant with ever changing and stricter safety regulations. [They must adhere to] other criteria dictated by our own clients, through more stringent restrictions, or spread by all kinds of media as desirable for the benefit of society.


“We rely on our talents to guide our company along


the successful pathways of innovation, be it incremental or disruptive.”


The magic ingredients A few years ago, Mane used to present the evolution of the group’s manufacturing sites in France as a “Four Generations Four Factories” type of investment. Each generation added on to the talents of their respective fathers, and adapting meant finding where strengths and competitive advantages lay. “It does not always mean to be ahead of the


competition,” he says, “but to try and understand better where the unresolved issues of our clients are and how to offer a solution to their problems. A solution that others would not look into for lack of talents, or passion to resolve the issue for the absence of perceived monetary return on investments.” The MANE mission is “capture what moves”, as


the latest logo declares. “At the heart of our art which is to create hedonic


emotions for the final consumer, speaking to their olfactive or gustatory perception when enjoying the products of our clients, lies the perpetual attention to a world in motion,” Mane says. It must keep up with changing tastes in a rapidly evolving industry.


PHOTOGRAPHY: COURTESY OF MANE, GERARD UFERAS/MANE, ANTONIO SANSICA


Euros and scents This growth mindset has driven a great deal of expansion across the multinational business. In February this year, MANE Germany’s fragrance


division extended its office space by 30% in Hamburg- Harvestehude to accommodate the growing team which has multiplied sales by three since 2009. MANE Colombia was inaugurated in March with


twice the size of previous production facilities, plus a creative centre, and sales and marketing offices for both fragrances and flavours divisions. The site was intelligently designed with a self-supply of water and energy, and a bioclimatic design that provides lighting, ventilation, and indoor air quality. It will be LEED Gold certified. MANE Kenya opened its doors to East Africa in


April, in addition to its offices in Maghreb (Algeria and Morocco), Cape Town (South Africa), Abidjan (Ivory Coast) and Accra (Ghana) to cover all corners of the continent. Its focus on sustainability at all levels was one of the reasons CampdenFB’s judges decided MANE Group


CAMPDENFB.COM 23 Business split Business split


research and development (R&D) centres


47


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