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B2B Nutrition Enhances Support Structure B2B Nutrition, of the Denis Brinicombe Group, were pleased to announce a new appointment as well as structural changes that will enhance the support network to their trade customers throughout Great Britain, Ireland and mainland Europe.


David Mills joins the Company and


has been appointed as GB Business Development Manager. David has worked in the agri supply industry for over 25 years starting his career selling direct to farm for BOCM followed by a 6-year spell in New Zealand advising farmers on various aspects of nutrition and soil nutrient management. Since his return to


the UK in 2010, his focus has been on selling additives and ingredients to feed manufacturers and he therefore has a wide understanding of both farm and merchant account management. The Company have also restructured


the support provided to their growing Irish business interests. Tim McMullan who has had an association with the Group for over 15 years initially as a re-seller of the Tubby brand, has been appointed as Irish Business Manager on a consultancy basis which will run parallel to his own business interests. He will assume responsibility for the Company’s sales activities in Northern Ireland as well as the Republic of Ireland, both of which have seen continued growth over the past number of years. In a further move, James Brinicombe the Group’s CEO will add


key account management for the Company’s European business to his day-to-day role at Technical Director. With an established presence in the Netherlands, Germany and Greece, James will focus on managing his current activities as well as developing markets with newer technologies such as the company’s pioneering PST-22®


which underpins the


progression into the poultry and aquaculture markets. “In an increasingly competitive market we have to add value to


business relationships and focused, key account management is part of this” comments Keith Greig, Managing Director. “We have invested heavily in R&D over the past number of years to differentiate ourselves. With a footprint now in the equine, poultry and aqua markets to complement our traditional ruminant business, our product portfolio and


white label manufacturing capability has significantly widened. However, unless you have the correct personnel in place to deliver this message, then any investment is lost. These structural changes with the addition of David and Tim mean that we have an excellent team of experienced professionals driving our business forward in key markets by helping add value to our customers’ operations.”


AIC Appoints New Policy Manager AIC were delighted to announce the appointment of Andrew Pearson as Policy Manager. Andrew’s role will involve working across all five sectors of AIC, analysing the latest information and data in order to develop solutions for the most pressing issues facing agri-supply businesses and UK agriculture.


As Policy Manager, Andrew will assist in building AIC’s intellectual


property and meeting the policy objectives determined by members through AIC’s committees etc. In his role, Andrew will also ensure members have access to important information on current trends in support of policy objectives. In addition to maintaining AIC’s evidence-based profile, Andrew will


identify key opportunities for adding value to AIC member businesses, as well as assisting with smoothly communicating policy requests with the appropriate stakeholders.


Nick Berni Joins Cargill Animal Nutrition and Health Nick Berni has joined Cargill Animal Nutrition and Health as ruminant category specialist for additives. A University of Nottingham graduate, Nick has spent 20 years in the livestock nutrition industry, working as a nutritionist, and in technical and commercial roles in the forage, additive and feed manufacturing sectors. Nick has joined at an important


milestone in Cargill’s additive market development, as the company takes over exclusive distribution of the Diamond V range in the UK and Ireland. This follows the acquisition of Diamond V by Cargill Animal Nutrition in January 2018. Mr Berni is based in the UK and will be supporting Cargill’s ruminant additive business in the UK, Ireland and mainland Europe.


FEED COMPOUNDER MARCH/APRIL 2020 PAGE 61


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