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FLAVOURS: versatile sensory additives


By Joëlle Faugeron and Clémentine Oguey, Pancosma


Flavours were at the origin of Pancosma’s creation more than 70 years ago. Today the company is one of the leaders in the creation, development, production and commercialization of sensory additives for the feed industry. Flavours are essential tools to use to improve feeds. They are a powerful asset provided one knows why and how to use them. There are different reasons for using a flavour. In any case, it is key to remember that application tests should be performed to select the most appropriate products to fulfill the customer’s needs and find the right dose for their specific product and process.


Mask or substitute Some raw materials used in feed are excellent from a nutritional point of view but may present some undesired olfactory notes (i.e. soapy, butyric, rancid, etc.) that may be detrimental to feed intake and therefore have to be avoided. Aside from the aversion the animal may have due to the bad smell, it may also be a reason for the farmer not to use the feed if he judges it inappropriate or does not like it. In addition, some


materials (e.g. molasses) have highly fluctuating price and quality so there might be some interest to substitute them at least partially. Substitution of an expensive material by a flavour with similar aromatic profile, eventually combined with a sweetener, will then allow the same smell to be retained while saving costs. Doses have to be adjusted to find the right balance between savings and sensory perception. In such a case the use of flavours helps to cover the off-notes or


to promote a constant aromatic profile of the feed or the premix, and comfort both the animal and the farmer.


Attract and stimulate Improvement of feed attraction is one of the principal reasons for using flavours. Smell is, of course, recognized as one of the most important of the five senses, for both humans and animals. And there is a strong odour-emotional connection: an odour can bring back old memories one had totally forgotten. In animals, memory for environmental odours plays a vital role because it regulates many behaviours that are crucial


Figure 1: Effect of a well selected flavour on feed attractiveness for piglets


Figure 2: Use of a flavour to limit the negative effect of a non-palatable raw material in dairy cows


PAGE 36 MARCH/APRIL 2020 FEED COMPOUNDER


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