MARKET REPORT HEATING & LIGHTING
A TL90 illuminating one of the historic aircraft outside the Cold War Hangar.
Night of Lights
Morris Site Machinery staged a special evening event to show off its expanding lighting equipment range. Nick Johnson enjoyed the atmospheric experience at the RAF Museum Cosford.
Finding a good way to demonstrate all your lighting towers in an interesting location that inspires customers is not that easy. However, the marketing team at Morris Site Machinery ably rose to the challenge by selecting the RAF Museum Cosford, in Shropshire, as the venue for an impressive light and sound show.
The large Cold War Hangar is home to a special display of three famous nuclear bombers: a Valiant, Vulcan and Victor. And, in the year that the RAF is celebrating its 100th anniversary, Morris’ SMC machines were able to illuminate them in spectacular fashion. Morris Site Machinery is part of a fifth generation, family-owned business and current CEO Chris Morris welcomed guests to the Night of Lights show starring the extensive SMC product line.
The first SMC TL35 lighting tower was launched back in the early 1990s and the long-serving team of Robin Brand, Roger Burland and Paul Kelham have subsequently helped develop the range to incorporate a wide choice of types and technologies.
At a venue highlighting British achievements in the air, Morris was keen to emphasise that its SMC machines are all designed and produced at its factory in Gosberton in Lincolnshire. Production is currently running at some 1,200 units a year and the big seller remains the TL90, of which 7,000 are now working in 25 countries.
A Halo light-equipped TL90 Ultimate in front of the new single tripod-mounted Halo head.
As seen at Night of Lights, the TL60 Trolley is available on a skid or as a road-tow option.
Other examples of the expanded TL55 range on show included the TL55 Battery that was launched at this year’s Executive Hire Show, and its aircraft illumination demonstration was to the strains of ‘Don’t Stop Me Now’. Beyoncé’s ‘Halo’ was the appropriate accompaniment to the light show provided by a TL90 Ultimate model, equipped with the distinctive Halo lamps. The anti-glare diffuser casings of these patented lamp heads are made from a tough, virtually indestructible LLDPE material.
New at the Night of Lights was a single 300W Halo segment carried on an extending vertical pole supported by a tripod base. This can be powered by a generator, another lighting tower or a 230V or 110V electrical supply.
During the event, Morris announced that a Halo- equipped TL90 Ultimate has been selected for service in the Antarctic. It is to be used on a project to build a jetty for the new Antarctic Survey ship, the ‘Sir David Attenborough’.
Dwarfed by the surrounding aircraft it illuminated at Cosford was
the latest SL80 Pallet light with a Kubota engine option. This model is proving popular with UK customers, who like the ability of 22 units to be transported together on a 40ft semi-trailer.
As well as traditional metal halide lights, the TL90 is increasingly being supplied with LED lamps, whose clear and crisp white illumination was demonstrated at Cosford to the sound of the music from ‘Mission Impossible’. Then it was the turn of the TL55 Solar, claimed by Morris to be the UK’s first and only British-built solar lighting tower. When this machine was lit up, ‘Here Comes the Sun’ was played.
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The well-received son et lumière concluded with the TL60 family of lights taking centre stage. As bright as the TL90, the new TL60 collection is small in size and 30 units can fit on a semi-trailer. As could be seen at Night of Lights, the TL60 Trolley is available on a skid or as a road-tow option and, appropriately, the entire TL60 line-up was displayed to the accompaniment of ‘We Are Family’.
• 01902 790824
www.morrismachinery.co.uk
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