SERVICED APARTMENTS
deliver,” he says. Four Seasons Residences at Ten Trinity Square, London, for
whom he is a consultant, offers ten serviced apartments with open- plan living areas, dining rooms, fully equipped kitchens and up to four bedrooms. Boasting the largest serviced apartments in the City of London, they are at the very top end of luxury, combining more space than a hotel suite. The apartments also come with the option for 24-hour service and access to all the hotel’s facilities including a gym, restaurants and club. Steven Thorne points out that other hotel brands such as Firmdale,
Jumeirah on Park Lane at Grosvenor House Suites, and Mandarin Oriental’s plans to create a hotel with 80 residences in Hanover Square by 2021, are catering for the most discerning clients.
Demand for social and communal spaces At the other end of the market, aparthotel rooms are becoming
more compact, but communal space is increasing. “It is a hotel development trend which is influencing the new breed
of aparthotels and giving developers another reason to maximise the floorplate of developments by reducing the size of individual aparthotel rooms,” says Mr Thorne. This in turn is pushing communal space as the way to socialise
and entertain, rather than the old extended stay sales-pitch of being able to do this in your own private apartment. “Serviced apartments operators appear now to be less interested
in offering the extended stay guest a large apartment and instead providing a more proactive mix of short and extended stay business,” he says.
WHAT ARE THE EMERGING TRENDS IN THE SERVICED
APARTMENT SECTOR?
SilverDoor Apartments, provider of serviced apartments for business travel, says global mobility makes up about 25 per cent of its business.
• The average length of stay for all bookings over the past two years is 50 nights.
• London is the most popular location with 34 per cent of all global mobility bookings being for appartements in the UK capital.
•
International hotspots include Luxembourg City (18.3 per cent), Dubai (10.3 per cent) and Dublin (8.2 per cent).
Keep up with all the trends in serviced apartments at
relocateglobal.com/serviced-apartments
20 | Relocate | Summer 2018
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