SERVICED APARTMENTS
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or many, feeling part of the community while they are living and working while away from home
is part of the experience of the assignment. “People are interested in more of a
lifestyle approach to where they live and work,” says Stephen Hanton, chief executive officer of SACO, The Serviced Apartment Company. SACO, newly acquired by US investment giant Brookfield, has recently launched Locke, a brand which aims to combine the best aspects of boutique hotels and serviced apartments and is designed to appeal to workers in the tech and creative industries. “While people are on assignment they
might want to join a yoga class, a running club, attend a TED talk, or a cocktail party for other residents in the block. That lifestyle approach sits well with serviced apartments and an extended stay,” he explains. Marc Sandfort, area manager UK at
The Ascott Limited, says the sharing economy is continuing to influence the sector by opening travellers’ minds and new brands such as Ascott’s Lyf have developed to respond to this emerging trend with millennials in mind.
“Well known and trusted global hotel
brands are incorporating the serviced apartment model in their own offering, giving the sector greater credibility,” he says. “Real estate and property investors are becoming more interested in the sector, because of the higher ROI of apartment models when compared to traditional hotels.” Authentic experiences within the new
city have become more important to those looking to move, with the idea of living like a local and fully immersing yourself in the heart of the culture being a major factor for those looking to move, he explains.
Duty of care At the same time, employers are under
increasing pressure to comply with health and safety regulations and ensure staff are safe. They need to know that employees can be located and evacuated quickly if necessary, something which is particularly important in new or emerging markets. They also need to keep an eye on budgets while making sure staff are happy and performing well. For many companies, serviced
Marc Sandfort, Area Manager UK at Te Ascott Limited
apartments and aparthotels provide that long-term flexibility and security and fill the gap between the convenience and safety of a short-stay in a hotel and the flexibility of a flat. Serviced apartments also offer more space and can be used for business meetings as well as a place to sleep and eat. Savills, the international real estate
advisor, estimates that the number of purpose-built serviced apartments across Europe will expand by over 50 per cent during the next two years driven by the limited supply currently seen across
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Living Hotels offers 17 houses with sophisticated comfort, family atmosphere and a central location in eight important economic centers in Germany and Austria. Whether you’re on a short business trip or a long- term project away from home – enjoy our hotel rooms and serviced apartments with individual services of your choice.
BERLIN / BONN / DUSSELDORF / FRANKFURT / MUNICH / NUREMBERG / WEIMAR / VIENNA
www.living-hotels.com
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