SERVICED APARTMENTS
“You pay for the apartment and not per person,” she says. “You
can add on services you need - if you want the fridge stocked for an employee who will be arriving on an overnight flight from Japan, then that is an option. It’s a way of keeping the base concept affordable and you are not paying for services you don’t need,” she added. From September 1, the 189 members of ASAP in 19 countries
will be accredited under a new Quality Accredited Programme. This gives companies the reassurance that the accommodation they book has been checked for health and safety regulations, is properly insured, and that the website is delivering what it says and is not overpromising. It means when a booking is made, managers can be sure that the place they are sending staff too exists and is genuine, safe and fit for purpose. Stephen Hanton of SACO agrees that this security element is
important. “Airbnb has shown leisure travellers that apartments have more space, are comfortable and a more interesting place to stay than a hotel room,” he says. “It has stimulated demand and widened the appeal of apartments and shaken up the industry forever.” Yet while its popularity continues to increase for leisure stays,
many corporates would not consider it as an option for relocating employees due to quality and security issues.
The rise of luxury SACO’s new Locke aparthotel brand, along with Wilde Apartments
by Staycity, Citadines by The Ascott Limited and Supercity’s rebranding of its aparthotels, have brought a fresh, modern image to the concept of apartment stays. Steven Thorne, an independent consultant with wide experience in
Citadines Barbican London
hospitality, serviced apartments, relocation management and property letting and management says there is a crossover between hotels and serviced apartments at both ends of the market. “There has been a growth in service-lite aparthotel options focusing
on smaller units with fewer amenities and less service,” he says. “This has been driven by the apartment operators targeting the revenue opportunities of the shorter-stay and hotel market.” At the same time, hotel operators are entering the apartment market
at the top end, providing more full-serviced serviced apartments but at a level that only true and experienced hotel operators can
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