WASTE RECYCLING
Digital strategy essential for success in waste industry
SOME of the principal players in the waste management industry gathered at Google’s St Giles Street office in London recently to participate in a Digital Marketing Masterclass. The event was run in collaboration with Adtrak – a leading web design and marketing agency – and RWM – the foremost recycling, water, energy and waste management event in the UK.
Over 100 RWM exhibitors came together to discuss digital marketing, and its importance for waste management and recycling businesses.
They heard it is no longer just advisable for these businesses to be implementing a digital strategy, but necessary. As more consumers go online in the hunt for products and services, it is vital to cater to this need, and ensure brands are visible, accessible and engaging.
The event included sessions from Prysm Group, the new owners of RWM, Google and Adtrak. The speakers discussed the various ways waste management companies can use digital marketing to promote their brand, generate leads and increase profi tability.
The attendees heard from Google and Adtrak about the rapid increase in people using mobile devices to begin their search online, and the challenges this brings to more traditional business models.
53% of global website traffi c currently comes from a mobile device – and data experts have predicted this will skyrocket over 2018 to 79%.
Xavier Hodgetts, Account Director at Adtrak, said: “The fast-paced change in the way people conduct searches means it’s more
important than ever for businesses to invest in website design, that functions seamlessly across all devices.
People are impatient when it comes to searching online. In fact, research has shown that if your website takes longer than three seconds to load, 53% of people will abandon it completely. That’s a staggering statistic and means that a slow website could mean you’re missing out on hundreds of leads.”
The importance of video content was also highlighted as being a great way for businesses to expand their reach and amplify their message. 90% of people think videos actively infl uence their buying decisions, and placing visual content on a landing page can increase conversions by 80%.
The Digital Marketing Masterclass also looked at a variety of ways businesses can gain more exposure online, from Google paid advertising to social media and video content. Participants were advised to use a combination of these.
The event was also a chance to see what Prysm Group has planned for the RWM exhibition. This includes increasing speaker content and a SMART Exhibiting process, to help exhibitors market their presence more eff ectively.
Chris Robinson, Managing Director at Adtrak, said: “The Digital Marketing Masterclass was a massive success. It was our third event like this at Google and it’s great to get like-minded people in a room and give them advice that will help their business to grow online.”
Contact’s drum range is a sturdy solution
FOR over 40 years, Contact Attachments has designed and manufactured an extensive range of drum handling equipment – providing customers with the ability to reduce risk of product damage, injury to personnel, and enhance operational performance.
The fi rm’s drum handling range consists of three main products, including their fully automatic Drum Grabs which – due to their ability to grab a drum around the waist, or under the lip – are ideal for drums which need small to medium amounts of transportation.
Its Drum Grips specifi cally ‘pinch’ the drums around the lip, making it an easier and safer way for users to lift and transport drums on and off pallets specifi cally, as well as when drums are packed tightly together in stuffi ng containers.
Another popular manual handling solution from the range is the Drum Rotator, which utilises a high-quality gearbox linked to either a crank handle or loop chain, resulting in eff ortless and controlled pouring of contents.
44 SHM March, 2018
This product is also versatile as it can be designed for forklift trucks and overhead cranes, making it a popular manual handling solution in the plant machinery sector.
Dave Manuel, Technical Sales Director at Contact Attachments, explained: “We’ve been designing, manufacturing, testing and supplying products from our site in Newtown, Mid Wales, since the 1970s.
“We have customers of all shapes and sizes across the UK and overseas, and our drum handling range remains one of our most popular due to its performance in a breadth of applications.”
Contact Attachments off ers a bespoke service, including the manufacture of products with stainless steel to ensure they are ATEX Certifi ed, and can be used in potentially hazardous and explosive environments, such as nuclear power plants.
Contact Attachments has been designing and manufacturing forklift truck attachments from its base in Newtown, Mid Wales, for over 40 years.
www.skiphiremagazine.co.uk
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