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VEHICLES, PRODUCTS AND SERVICES


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Copeland Council sign off campaigns with innovative vehicle display


A COUNCIL which boasts some of England’s most famous landscapes is boosting two green initiatives with messages on the sides of their bin lorries.


Copeland Borough Council has fi tted eight of its refuse collection fl eet – seven lorries and a 7.5 tonne van – with Spedian™ graphics panels which can be quickly changed.


These will be touring almost every street in the council’s area that covers coastal towns and parts of the Lake District including England’s highest mountain, Scafell Pike.


One set of messages highlights elected Mayor Mike Starkie’s ‘Pride of Place’ campaign to make Copeland a better place to ‘live, work and visit’.


It encourages the public to reduce fl y-tipping, dog-fouling and littering, and also helps businesses to repair and smarten up the outside of their premises.


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Another supports the council’s new recycling policy, introduced in April 2018, by showing images of ‘overlooked’ items, such as bathroom spray cleaners, that can be recycled but which are often thrown out in general rubbish.


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The signage has helped contribute to an upturn in Copeland’s recycling rates, with the average tonnage collected more than doubling since the introduction of the new kerbside service and the new vehicles.


Pat Graham, Chief Executive of Copeland Borough Council, said: “The messages support the existing campaigns that are going out via local media, and will be highly visible on the streets as the refuse collection vehicles go on their rounds across Copeland.


“We wanted a system that was fl exible enough to allow us to run messages for a limited period then change them – that was a key reason for selecting the Spedian™ vehicle graphics system. The new panels also make the vehicle look cleaner and brighter.”


The council is also exploring the possibility of off ering space on the refuse collection vehicles to third-party organisations to run their own campaigns, an approach that could potentially create a new income stream for it.


www.skiphiremagazine.co.uk


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