project news

Another Place

Brand and experience design agency Household has designed Another Place, The Lake, a bespoke hotel experience for active relaxation on the shores of Ullswater in the Lake District.

ANOTHER Place, The Lake is the first of a new collection of six Another Place lifestyle hotels that encourage guests to explore their locations. Each hotel’s setting inspires its design palette. For Another Place, Household took

inspiration from the Lake District, reimagining a traditional hotel as a lifestyle brand experience with the feel of a best- friend’s holiday house. Each space was reconsidered to bring to

life the brand idea of ‘active relaxation’. Fluid gathering spaces were defined to cater to a range of moods, from the quiet Georgian library to the lakeside jetty, and the cosy fireside nook to the hammocks in the trees. Guests can drift between indoor and

outdoor spaces and experience something new at each hour of the day; the library is an accessible family living space by day and a

cosy adult-only lounge by night, complete with fireside sofas and floor-to-ceiling windows. The Rampsbeck Restaurant serves as a

relaxed self-service breakfast bar then as a chic family dining space with limestone table tops and a crenelated brass bar topped with polished carara marble. Household has created niche spaces around the restaurant’s open kitchen to suit different group sizes, selecting rust leather seating for a warm, inviting feel. Each interior space expresses the

beauty of the outdoors to encourage guests into nature, across both the original Georgian house and luxurious barn extension. The colour palette’s earthy tones and seasonal accents are inspired by Ullswater: amber-coloured throws reflect the woodland’s vibrancy; woollen tartan textures mirror the changing seasons and

the Swim Club’s cloudy limestone tiles echo the tones of the lakeshore. Swim Club is a brand hallmark: a

20m infinity pool encased by full drop lakeside windows and a natural skylight evoke the feeling of swimming into the surrounding hills. In the 40 bedrooms, antique furniture is

balanced with bespoke new pieces by local artisans to celebrate the contrast between old and new. Household also briefed and curated a collection of local artwork to express a contemporary take on wildlife. “The concept is about fusing the location

into the brand and using its unique energy to define and design the experiences,” says explains Siu-Lan, creative director, Household Design. “Authenticity is key – we’ve preserved

classic period features, not added any faux features, and celebrated modernity in vibrant materiality including contemporary upholstery weaves. We’ve created an active relaxation destination for local as well as resident guests, using downtime to connect with guests in a different way, whether they choose a quiet reading spot in the library or watersports at the jetty.” 17

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