Traditional restaurants are being hit by new leisure concepts

Increasing demand for ‘experimental leisure’

The growth in popularity for competitive social activities, such as indoor crazy golf, darts and ping-pong, is providing stiff competition for the traditional restaurant, bar and pub industry in the North, according to new research. The inaugural Northern Soul report

from Colliers International focuses on the F&B and leisure landscape in four key northern cities - Manchester, Leeds, Liverpool and Sheffield. The report finds that ‘experimental leisure’

is the latest hot leisure pursuit; competitive activities in a social setting, which often

incorporates an F&B offering. Manchester is at the forefront of this growth. Former train station, Great Northern, is home to Junkyard Golf, an indoor crazy golf course with secret bars, which has more recently opened a second site next to Piccadilly station. Similar ventures include Paradise Island in Manchester and Sheffield, as well as Jungle Rumble and Ghetto Golf in Liverpool – ideal spots to drink cocktails whilst testing your putting skills. Ping pong bars are also becoming

increasingly popular. Leeds based Jones Bar Group operates The Roxy Ball Room in Leeds,

Liverpool, Huddersfield, Manchester and Nottingham, which combines pizza and cocktails with pool, beer pong and crazy golf. Similarly, Kosmonaut and Twenty Twenty Two in Manchester are further prime examples of this niche, with London based Bounce also due to embark on regional expansion. Beyond these concepts, experiential leisure covers a huge variety of entertainment-led destinations. The Escape Room trend, where participants solve a puzzle to unlock the room, looks set for mass expansion with Escape Hunt having recently listed on AIM as part of an aggressive roll out.

A new chapter for the Orient Express

in the share capital of Orient Express. Since 1977, SNCF Group has developed

the brand’s image, notably through the restoration of vintage carriages dating from the 1920s (known as the Pullman-Orient- Express) and the organization of events such as the exhibition ‘Once upon a time the Orient Express’ at the Institut du Monde Arabe in Paris in 2014. AccorHotels intends to develop a collection

of hotels offering a unique experience steeped in history that combines the luxury, exoticism and sophistication of East and West in iconic locations. In addition, the seven historic cars,

A new collection of hotels, developed under the Orient Express banner, is planned to bring fresh impetus to the brand and promote the legendary train to the widest audience.

10 The SNCF Group, owner of the Orient

Express brand, has teamed up with AccorHotels to develop Orient Express within the luxury hospitality sector globally. The hotel group has acquired a 50 per cent stake

symbols of French Art Deco, will remain the physical property of the state-owned rail group, and will be operated by Orient Express for private journeys and events. They will provide a new setting for the organization of events, which may be held in collaboration with AccorHotels’ other businesses such as Potel & Chabot, Noctis and John Paul.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43