We asked why garment decorators should offer headwear as part of their product portfolio and this was the response…


“Headwear is a terrific marketing tool. You only have to look at social media and see how many selfies are inclusive of a cap.” – Toby Pache, managing director, Sharon Lee


“They are the perfect accessory to complete and reinforce a basic style. Headwear provides style and differentiation at a very low cost. Hats and caps can reinforce a look by making it stand out more, or they can reduce a too-fixed look. It depends on how you combine it.” – Roberto Talón, managing director, Roly


“Headwear is a strong avenue for revenue for garment decorators because a great print on a beanie can make a big impact once rebranded and relabelled.” – Andrea Charteris, customer service manager, PenCarrie


new styles in the latest fabrics, fits and colourways to stay on-trend and meet customer demands,” she explains. While Toby believes that in 2019 sustainability is going to form a huge part of the garment trade, so garment decorators should become more aware in this area, as demand for sustainable fabrics such as recycled polyester is on the rise. To conclude, Roberto says: “Despite having turned into a trend this past few years, hats and caps are still not fully established as a complement to day-to-day life. People still associate them more with sports or to a specific urban lifestyle, and still do not think of them as a possible accessory to their daily look.”


Perhaps in 2019 we will see a turning point where headwear makes the move into conventional everyday wear. Only time will tell.


Mercury and Planet from ROLY


www.printwearandpromotion.co.uk


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