Focus on Urbanwear
Printwear and high street working in synergy
The printwear market has always sought inspiration from the high street. The gap between trends marking their mark in retail before moving into printwear is lessening. Here P&P explores the styles that you can expect to see develop in 2019.
T
explains Nick Henderson, business development regional manager at PenCarrie. “They work in synergy together depending on fashion trends and customer demand.”
he printwear and high street market are one and the same,
a T shirt that made a real statement. The design is a true wardrobe staple, packed with versatility.” Just Ts isnʼt the only brand to launch cropped styles. Continental
Clothing has also tapped into this trend and in the autumn
He continues: “High street trends will influence customer wants and needs, which will influence what is requested from, and produced by, the printwear market. Colours will always filter through from the high street, such as pastel colours and military green – two big trends in 2018, which we have seen in the printwear market in the washed hoodies and tees.” Athleisure was a big hit in retail last year and a trend that is not going away any time soon. For those not in the know athleisure is a term now used for gym gear worn anywhere but the gym. Roberto Talón, MD of Roly, confirms this: “Casual clothing has acquired a sportier and informal style, so the new models in 2019 are bound to be inspired by this trend.” One particular trend that has been highlighted to be big in the printwear sector in 2019 is cropped styles for women and girls.
Sharon Bell, brand manager at Just Ts
by AWDis, explains that this is a strong trend that has been around for a few years in retail, but itʼs one that looks like it is here to stay for a few more seasons, becoming a wardrobe essential for Ts, knitwear and sweatshirts. To keep in tune with this trend, Just Ts added the Tri-Blend Cropped T (JT006) into its collection for 2019. Sharon explains why: “The Girlie Cropped T meant that we could add a different style of T shirt for females to offer versatility. With the boom in gym goers over the years and women starting to feel more and more empowered, we wanted to offer
| 36 | January 2019
introduced ultra- fashionable cropped sweatshirts and pullover hoods for women (N57 and N57P), while Just Hoods by AWDis introduced the Girlie Cropped Hoodie
(JH016), which features a relaxed feminine fit with a cropped cut, drop shoulders and raw-edged hem.
Pastel shades and military greens were big in 2018, expect these colours to stick around in 2019 (Images supplied by Next Level Apparel)
Retail staple, moves into printwear Denim has always been a staple of the retail market, but not always one to hit the big time in the printwear market. “Fashion in general, and trends in particular, always end up spreading and filtering from catwalks to the mass market, until finally they reach the promotional sector,” explains Roberto. “That is why only the most persistent and most accepted styles end up influencing the printwear sector.” This could explain why denim hasnʼt always been at the forefront
Nick Henderson, business development regional manager at PenCarrie, provides some top tips for garment decorators looking to build their own retail-style brand…
Donʼt use the cheapest product. Use a good quality product and ensure you are selling garments that will become someoneʼs favourite T shirt.
Try and pin point garments that will fit with the look and feel of your brand. For example, oversized garments fit well with a streetwear brand or if itʼs a lifestyle brand then modern silhouettes and fitted styles would be more appropriate. Find out what it is thatʼs niche, but big enough that thereʼs a market for it. Carve out your own space!
www.printwearandpromotion.co.uk
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