Focus on Urbanwear


Kirsty Macdonald, brand manager at Mantis World, pinpoints one of the brandʼs newest styles and explains the retail inspiration behind it…


The new Womenʼs Tipped Polo (M192) is being introduced to the


Mantis range to offer a truly modern fit that women will want to wear.


While the polo shirt market is undeniably extensive, research suggested that the available shapes and styles didnʼt reflect what was happening in the retail sector. The M192 offers a more relaxed fit without being oversized, and the boxier cut and length offers great wearability with a keen eye on fashion and style. Much work was done on the fabric; an organic cotton micro- piqué which gives softness and a smoother print surface than standard piqués. Itʼs a polo for all ages too; and feedback from those that havenʼt considered polo shirts before has been fantastic; itʼs a polo that women actually want to wear and, being made in organic cotton, it both feels and looks good on a multitude of levels. And, with sustainability at the core of all Mantis World does, the buttons on the placket are made from coconut shell. At time of writing the style is in production and expected to hit the UK in January 2019. And thereʼs a menʼs garment to match!


of the printwear sector, but in recent years this trend has been on the rise. The brand So Denim by AWDis was launched in 2016 with a capsule range of just two styles. Three years later, the brand has grown significantly and is going from strength to strength. Kirsten Ferrol, brand manager, explains why denim is on the rise: “Denim never goes out of style; over the past couple of years we have seen a rise in


embroidered, appliqué and patch details on denim on the high street, and double denim continues to be a big trend. This opens up doors to the printwear market, where people want to create unique designs with a contemporary look. Distressed denim is another longstanding retail trend, and we predict this will filter down into own brands and casual uniform markets.”


So Denim has taken inspiration from the high street and this year has launched the Noah and Olivia (SD060 and SD065) denim jackets and slim fit Luke and Sophia


(SD050 and SD055) fashion jeans.


“With our


new fashion jeans, we have taken on the ever popular distressed trend, engineering


Cropped sweats and hoodies are expected to be popular in 2019. Pictured here is Continental Clothing’s new collection (N57)


www.printwearandpromotion.co.uk


something that is fashionable, but still suitable for casual uniforms or further embellishment. The use of creasing and blasting to create contrasts gives a retail look, while pushing the


January 2019 | 37 |


Women’s Tipped Polo (M192)


boundaries of the printwear market,” explains Kirsten.


Other brands which have recently introduced denim products into their collections include Premier and B&C. For example, Premier has the menʼs and womenʼs Jeans Stitch Denim Shirt (PR222 and PR322), which is perfect for bars and cafes looking to capitalise on the denim look, while B&C has the Iconic Denim Trucker Jacket (JWD11), which is highly stylish and fashionable. While on the childrenswear front, Mantis


World has introduced for 2019 its Baby Rocks denim collection. This features four denim styles made in 100% organic denim. It was developed to offer customers a credible and wholly retail opportunity thatʼs brand new to the babywear market.


Besides these popular trends, an increase in awareness of where and how garments are sourced is also creeping into the printwear market. Kirsty Macdonald, brand manager at Mantis World, explains: “Weʼre already seeing the increase in awareness of environmentally-responsible materials in retail, with more and more high street and retail brands both promoting and pledging an increase in their use of sustainable fibres. From Zaraʼs ʻJoin Lifeʼ, H&Mʼs ʻConsciousʼ to Marks & Spencerʼs ʻPlan Aʼ, to name but a few, sustainability is big news and can only spill yet further into our marketplace as it becomes ever the norm within retail.” There we have it. Next time you are considering what styles to offer your customers, it might be time to seek


inspiration from the high street and see what styles printwear brands can offer you in respect of this.


Denim is on the rise in the printwear market. Pictured here is So Denim by AWDis’ new slim fit jeans (SD055)


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