Focus on Headwear
Headwear meets everyday wear T
Do you know your beanies from your dad caps? Here we take a look at headwear trends that were big in 2018 and what styles you can expect to be popular in 2019.
he European headwear market was worth US$5,518m in 2018, and with celebrities such as Morgan Freeman and Beyoncé wearing hats to award ceremonies, it is clear the hat as a fashion piece is making a big comeback.
This summer it was all about bucket hats, wide brim straw hats, non-wool berets and baseball caps, while this winter it was reported that the balaclava, knit beanies and baker boy caps were all the rage.
Andrea Charteris, customer service manager at PenCarrie, which stocks hundreds of styles of hats from leading suppliers such as Beechfield, Result and SOLʼS, suggests that one of their more popular styles in 2018 was the BB653 Beechfield Low Profile 6 Panel Dad Cap.
“This was a popular product for 2018 due to its great shape and an array of ice-cream colours available. Pastels have been big news in the last 12 months and Beechfield continues to tap into that trend with the new for 2019 Plush Cuffed Beanie (BB418); a soft touch, single layer knit available in five soft pastel shades,” she explains. Toby Pache, managing director of Sharon Lee, agrees that the class six-panel cap overshadowed everything else in 2018. “I donʼt see anything changing in 2019 either,” he says. “The reason is that they suit pretty much everyoneʼs tastes.” “Caps have become an accessory suitable for all kinds of activities,” says Roberto Talón, managing director, Roly. “They are no longer associated solely with sports, but are now used to create more informal looks as they can be combined with absolutely anything.”
fabrics and trends As mentioned earlier, the baker boy cap was also popular last year – maybe this has something to do with the popularity of TV show Peaky Blinders? Toby says: “We are seeing a huge amount of interest in more unusual styles like baker boy caps. But to be honest, itʼs all about the branding. A simple cap can look remarkable with the right branding.” Andrea says the popularity of this style of hat could be down to the fabric. “A current popular fabric is melton wool, as seen with the Beechfield Melton Wool Baker Boy Cap (BB629) – a new heritage style that
| 96 | January 2019 Popular styles, BB653
Beechfield Low Profile 6 Panel Dad Cap
came into play at the end of 2018. The melton wool blend combined with the structured style of the hat makes this a smart accessory for the everyday.”
But what should you be on the lookout for in 2019? Andrea says that times are changing and so are trends. “Itʼs important to stay up-to-date with the latest advances in fashion as this feeds printing trends. The latter part of 2018 has shown a focus on fabric: cord, chino cotton, wool, plush and cable knits. Headwear brands are continually introducing innovative
Types of hats
Thought you knew your hats? Here are some styles and their definitions to help you get to know the lingo.
Baker boy – a hat similar to a flat cap, but with a rounder fuller body and a button on the top
Baseball cap – a cotton cap of a kind originally worn by baseball players, with a large peak and an adjustable strap at the back
Beanie – a small close-fitting hat worn on the back of the head
Bucket hat – a simple soft cloth hat with a brim
Dad hat – a baseball cap that has a slight curved brim that is oversized on wearers Flat cap – a soft hat with a low, flat crown and peak
Snapback – a baseball cap with a large flat brim and an adjustable strap at the back consisting of two pieces of plastic that snap together
BB629 Beechfield Melton Wool Baker Boy Cap
Trapper hat – a type of winter hat with ear flaps
www.printwearandpromotion.co.uk
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